Toshiba to Manufacture Portable PCs in China New Shanghai Joint Venture to Startup in 2000|
2 December, 1999
Tokyo--Toshiba Corporation today announced that it will reinforce its global network of PC manufacturing facilities early next year, when a new plant comes on line in Shanghai, China. Toshiba Computer Systems (Shanghai) Co., Ltd. will be established this December, as a joint venture with Shanghai Jinqiao Export Processing Zone Development Co., Ltd., and will start production in April, 2000.
Toshiba Computer Systems (Shanghai) Co., Ltd. will be located in Shanghai Jinqiao Hi-Tech Park. Production will start with an initial annual capacity of 110,000 units, and will be expanded in coming years to meet growing demand from the Chinese market. Toshiba will hold an 80% stake in the company, with Toshiba China Co., Ltd. and Shanghai Jinqiao Export Processing Zone Development Co., Ltd. both taking 10% stakes.
With China now clearly established as a promising, high-growth market for portable PCs--Toshiba's estimates show market growth from 260,000 units this year to 390,000 in 2000 and 1,300,000 in 2004--Toshiba is now seeking to build on its leading position and 20% market share with a new manufacturing facility that will reinforce its ability to meet local needs.
Locating manufacturing close to the market has been central to Toshiba's PC business philosophy since it pioneered development of portable computing with the first laptop PCs. The company's global business development and logistics are now supported by a network of strategic PC manufacturing plants in Japan, U.S. and Germany.
Outline of the New Company
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