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Toshiba Becomes Official Sponsor of FIFA World CupTM

7 Jun, 2001


Company to support FIFA World CupTM as its "Official IT Partner"

Tokyo--Toshiba Corporation today announced that it has become an official sponsor of the 2002 FIFA World Cup Korea/ JapanTM and 2006 FIFA World Cup GermanyTM and that it will be "Official IT Partner" to FIFA in both competitions.

The FIFA World CupTM has long been the world's biggest single sports event and the 2002 FIFA World Cup Korea/JapanTM will be the 17th competition since the Uruguay finals in 1930. The first FIFA World CupTM of the 21st century, the Korea/Japan finals will also mark the first time this major event has been held in Asia. Toshiba will support the event, and the 2006 FIFA World CupTM, as "Official IT Partner," a position that will allow the company to showcase its leading-edge technologies and reinforce its brand image as a provider of IT solutions.

Under its sponsorship agreement with FIFA, Toshiba will support the smooth operation of the FIFA World CupTM with IT-related products, including personal computers and PC servers, and by consulting on modification of the official FIFA World CupTM web site. Score updates during game broadcasts will feature the Toshiba logo, and "powered by Toshiba" will appear on the home page of the official FIFA World CupTM web site, which will also carry a link to Toshiba's web site. Toshiba will also have advertising boards in prominent positions at all FIFA World CupTM stadiums.

The sponsorship agreement includes the provision of IT-related products such as computers, PC servers, and so forth, as well as semiconductors.

The "Official IT Partner" agreement covers both the 2002 FIFA World Cup Korea/ JapanTM, scheduled to start in May 2002, and the FIFA World Cup GermanyTM in 2006. Toshiba will also support the semi-final and final of the FIFA Confederations Cup, now underway in Korea and Japan, the FIFA World Youth Championship Argentina 2001 in June 2001, FIFA Under 17 World Championship in the Republic of Trinidad & Tobago in September 2001 and other FIFA championships.

Toshiba reinforces understanding of Toshiba's IT capabilities in today's "Internet-Ready" era, alongside recognition of its widely recognized technological capabilities and high product reliability. Support for the world's most popular and widely watched event will provide Toshiba with global projection of the company as a proactive IT company offering advanced know-how and capabilities.


Information in the press releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement,but is subject to change without prior notice.

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