| Toshiba Announces Establishment of Toshiba Rus LLC
15 February, 2006
TOKYO--Toshiba Corporation today announced that it has reinforced its presence in the Russian market with the establishment of Toshiba Rus LLC in Moscow. Russia's approaching accession to the World Trade Organization is expected to provide a powerful economic boost, and the new company will support Toshiba in securing enhanced participation in the Russian market.
Toshiba Rus LLC will start marketing of Toshiba's overall product line-up in April. The company will define and execute mid- and long-term business plans, promote Group sales and marketing strategies, including branding, regional marketing and setting up a network of branch offices, and cultivate new businesses. Once Russia accedes to the WTO, the new company will extend the scale and reach of its operations by gradually integrating the various representative offices that now promote Toshiba's individual businesses in Russia.
Toshiba Rus will look for high growth in such areas as notebook PCs, digital products, electronic components and white goods, and will also initiate proactive measures to promote social infrastructure systems. Toshiba took steps in this direction in December last year, with a Moscow seminar on its social infrastructure systems, and Toshiba Rus will now seek to enhance the presence of the Toshiba brand in the promising Russian market. Toshiba will also investigate establishing an R&D center to work in such areas as software development and to leverage Russia's high-tech capabilities.
After Toshiba Rus starts business, Toshiba's Moscow Representative Office, established in 1993, will go through a transitional period of transferring its functions to the new company and then close down.Outline of Toshiba Rus LLC
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