| Toshiba Brings World's First HD DVD Player to
the Japanese Market
31 March, 2006
TOKYO—Toshiba Corporation today took the home video experience to the next, high definition level, as it started the Japanese roll out of the world's first commercially available HD DVD player. The new player, HD-XA1, delivers high definition images and crystal clear sound, bringing home entertainment to a new level.
Toshiba's HD-XA1 is the first player to support the HD DVD format*1 approved by the DVD Forum, the international association that defines and promotes DVD standards. HD-XA1 supports playback of pre-recorded HD DVD, offering consumers stunning digital high-definition picture quality far surpassing that of standard DVD*2. Sound is also enhanced. Along with L-PCM 5.1ch audio, HD-XA1 supports the clarity and realism of three next generation surround-sound formats, Dolby Digital Plus, Dolby TrueHD and DTS-HD, and sound sources can be output to audio systems via the player's HDMI output or multi-channel audio output. Support for up-conversion of standard DVD to a resolution of 1080i or 720p through HDCP capable HDMI output allows consumers to enjoy current DVD libraries with output resolution scaled to their HDTV or HD displays.
HD-XA1 also goes beyond the capabilities of standard DVD with extensive support for advanced navigation and interactive features offering new and exciting ways to interact with content. The player's "pop-up menu" displays movie chapters with thumbnails while the movie plays, and allows users to navigate menu features without pausing playback. Picture in Picture (PIP) with motion video functions include the ability to play supplementary video over the main program, allowing viewers to watch bonus content, such as a superimposed director's commentary or a documentary about the making of the movie, while the movie plays*3.
Initial shipments of HD-AX1, until April 27, will bundle two complimentary HD DVD movie discs, "Resident Evil" and a Japanese film, "Moonlight Jellyfish".
Over the last year, Toshiba has marked 130 years of operation. During this celebratory period the company has designated certain strategic new products as "T130 Products". HD-XA1 is positioned as a "T130 Product".
Outline of HD-XA1
Toshiba commercialized the world's first DVD players in the Japanese market in November 1996, and brought its first products to the US market in March 1997. DVD has since become one of the most successful consumer products in history. Today, the global market for DVD players and recorders is huge. Worldwide cumulative sales were in the region of 370 million units*4 by the end of December 2005, and in Japan the penetration ratio of DVD players and recorders reached 49%*5 of household by the end of March 2005. The versatility of DVD has won it wide application, including PCs, automotive systems, video camcorders and games, and further market growth is expected.
Today, the CE and IT industries are poised to advance to new levels of achievement, and consumers are ready to go with them. HDTV broadcasting is moving into the mainstream and expanding its service area, and analog broadcasting is slated to be phased out in many parts of the world—in Japan by 2011. These trends are fueling fast growing demand for higher picture quality and larger data capacities.
Against this background, Toshiba has brought the first HD DVD player to market to promote the early and fast penetration of the next generation DVD format, and to stimulate the penetration of content software based on HD DVD. Toshiba will enhance its line-up of HD DVD products by introducing notebook PCs with HD DVD-ROM drives and HD DVD recorders with integrated HDD.
Key Features of the New Player
1. Playback of high definition content and support for advanced
2. Next generation surround-sound formats
3. Digital high definition picture output with up-converter and
4. Compatible to playback various discs including current DVD
About HD DVD FormatHD DVD is standardized by the DVD Forum, the international association of some 240 companies. Specifications of HD DVD-ROM physical, file and application formats were approved by the Forum in August 2005. In addition to a versatility that enables support for diverse applications, including players, recorders, PCs and automotive devices, HD DVD's main features are:
|Information in the press releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement,but is subject to change without prior notice.|