| Toshiba Celebrates as Cumulative Production of 1.8-inch
HDD Climbs to 40 Million
2 October, 2006
Company leads the industry in small form factor HDD business
TOKYO--Toshiba Corporation, the industry leader in small form factor and high capacity hard disk drives (HDD), today announced that it would achieve cumulative production of 40 million 1.8-inch HDD*1 on October 7th, 2006.
Toshiba entered 1.8-inch HDD market in 2000, at that time concentrating on PC peripheral applications, and in 2002 pioneered penetration of the consumer electronics sector and new applications in personal mobile products. Since then Toshiba has consistently won the largest share in the market for this increasingly popular drive*2. The achievement of cumulative production of 40 million drives is the result of Toshiba's proactive promotion of new markets.
Toshiba has long recognized that leadership and success in the HDD market rests on robust, reliable products that support two must-have characteristics: small size and high capacity. This has inspired the company to promote innovations in such data-density-boosting advances as giant magnetoresistive read heads and, most recently, high recording density perpendicular magnetic recording (PMR), and to promote miniaturization that has seen the company take the lead in pioneering 2.5-inch, 1.8-inch and 0.85-inch drives.
With its PMR technology, Toshiba has set new industry benchmarks in disk capacity in both 1.8- and 2.5-inch drives. The company first*3 applied the technology to 1.8-inch drives in 2005, and then introduced it to 2.5-inch drives, a market-leading initiative that allowed the company to further consolidate its technological advantages. Cumulative production of high capacity PMR drives passed 1 million units in the middle of September.
Toshiba will continue to meet needs for higher recording densities and
data capacity by applying PMR technology to its product line up. Toshiba
will also continue to offer highly reliable, cutting-edge products. The
company's latest HDD products, including 1.8-inch HDD, will be on display
at CEATEC Japan, from October 3 to October 7 at Makuhari Messe near Tokyo.
About Toshiba's HDD business
The company also supports high-end notebook PC's that needs large capacity
HDD. In 2.5-inch HDD, Toshiba continues to lead the industry through such
breakthrough products as the 200GB MK2035GSS, which offers the highest
areal density yet achieved*4 using PMR technology and the industry largest
capacity*5 in 9.5mm-thick drives, and the 160GB MK1637GSX, which features
a rotation speed of 5400 rpm.
Note: HDD capacity is calculated on the basis of 1-gigabyte =1-billion bytes
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