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Toshiba to Feature Eco-Products at IFA 2008

28 August, 2008

Berlin, Germany -- Toshiba Corporation today announced that it would showcase latest advances in environmentally conscious products and technologies at IFA 2008 in Berlin, Germany from August 29 to September 3.

Under its long-standing determination to promote environmentally conscious management, Toshiba published its Environmental Vision 2050 in November 2007, and is promoting various programs to contribute to a better environment. Toshiba aims to improve the value and eco-efficiency of its products and business processes and to reduce carbon dioxide emitted from Toshiba group products by the equivalent of 117.7 million tons per year in FY2025 compared with FY2000.

As an industry leader in promoting environmental initiatives, Toshiba will demonstrate its latest technological achievements at IFA, Europe’s leading consumer electronics trade show. (Toshiba booth at Hall 21A, 101)

Major Exhibits of Environmentally Conscious Technologies


Advances in cutting energy consumption in TVs will be showcased by two LCD TVs: the low environmental impact 42XV515D and a concept future model. The 42XV515D features advanced brightness control of the display that reduces the number of backlights, and weighs a full 19% less than the equivalent 2006 model, reducing CO2 emissions by 173g a day.*1. The future model integrates a new panel that Toshiba has used to curb power consumption by 20% *2, equivalent to reducing CO2 emissions by 216g a day.*1

LED downlight

Light-emitting diode (LED) is the fruit of energy-saving lighting technology that, unlike conventional lighting employing florescent lamps or incandescent lamps, directly converts electrical energy into optical energy. The E-CORETM 100 and E-CORE 60 LED downlight series (Japanese market only) show how to slash CO2 emissions with no loss of performance or brightness. These series have a long life of 40,000 hours, and consumes only sixth of power of an equivalent incandescent lamp. E-CORE 60 is the industry’s first dimming LED lamp. Both downlights carry the Toshiba "Excellent ECP" mark, showing that they achieve the highest level of product value and reduced environmental impacts under Toshiba’s Factor T.

In April 2008, Toshiba Group announced that it would end production of incandescent lamps by 2010, a move taken to cut CO2 emissions, and put in place a new cross-organizational structure that is bringing a renewed impetus to develop eco-friendly fluorescent and LED products, promote new lightning systems for homes and offices, and enhance its global business.

Notebook PCs

Toshiba also fixes the "Excellent ECP" mark to the Portégé R500 series of notebook PCs, the world’s lightest model*3. With sleek that embody design concept of "TRUE MOBILITY," these innovative PCs are the fruits of technology enhancements that boost efficiency and cuts CO2 emissions by 69g*4 a day. They also offer superior body strength and durability, plus a battery life of up to 7.5 hours. Other environmentally conscious and advanced energy saving technologies, such as a power consumption meter that offers power saving tips, will be introduced at the Toshiba booth.


A once-in-a-generation breakthrough, the SCiB, the Super Charge ion Battery, is rechargeable battery that recharges to 90% of capacity in less than five minutes. Primarily aimed at bringing new levels of versatility to the industrial systems market, the SCiB offers excellent safety characteristics and a long life of over 6,000 charge-discharge cycles, even when subject to constant rapid charging.

*1 Comparing with 2005 model
*2 Comparing with 2008 42XV515D model
*3 In the category of 12.1 inch widescreen notebook PC, as of June 5th, 2007. (Toshiba data)
*4 Comparing with 2000 dynabook 2650 model

About Toshiba

Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications equipment and systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 198,000 employees worldwide and annual sales surpassing US$76 billion.
Visit Toshiba's web site at
For more details on Toshiba’s environmental management, visit:

Information in the news releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement,but is subject to change without prior notice.

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