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Toshiba to Unveil Leading Edge Technologies at CES 2010

7 Jan, 2010

LAS VEGAS, January 6, 2010 and TOKYO, January 7, 2010—Toshiba Corporation (TOKYO: 6502) will invite visitors to the Consumer Electronics Show, CES 2010, to experience Toshiba's latest advances in digital technologies creating new products and services.

Digital technology is now sweeping into the home, as advances in wired and wireless technologies deliver new levels of connectivity, convenience and capability. Toshiba's exhibits at CES will combine these advances with the processing power of the CELL TV, the world's first LCD TV1 integrated with the Cell Broadband Engine™2, designed for superior multimedia processing, and the advanced CELL Platform. The CELL TV is a gateway to tomorrow that underlines how Toshiba's advances in digital technologies and products are making life easier, more productive and more enjoyable. Toshiba America Consumer Products, LLC, will reveal details of its U.S. availability at a January 6 press conference in Las Vegas.

CES 2010 will run from January 7 to 10 in Las Vegas, and Toshiba will be at Central Hall, booth #12114.

Major Exhibits of New Technologies

CELL TV

A series of dedicated displays will reveal the outstanding performance, functions and future capabilities of the CELL TV that include:

  • State-of-the-art picture quality with super resolution technology
  • Ultra-high-speed processing and storage
  • Enhanced navigation and seamless network interactivity
  • A superior audio system
  • Cutting-edge features, including the ability to support 3D and future compatibility with 4K2K panels, plus a new large screen 65-inch model
1. CELL Platform Super Resolution Technology achieves superior HD images

The CELL Platform supports the most advanced version of Toshiba's super resolution technology3. Faithful image reproduction includes enhanced edge detail and color saturation, and even extends to better rendering of video downloaded from the Internet. A raft of advanced super resolution technology features and capabilities include:

· Self-congruency captures edge detail
Self-congruency reconstructs the edge of the picture with more detail and greater realism. It samples successive patterns with the same intensity around the edge of images, and then copies pixels from these more defined areas to other parts of the edge. The result is more precise detail and more realistic high definition images.

· Brighter color and image definition
Digital images are rendered as a combination of "brightness" and "color" in each individual pixel. In other TVs the processor cannot match the rate at which data for digital broadcasts are delivered from the receiver, and data transfers are typically made with color information compressed to one-fourth that of brightness. The CELL Platform uses a Toshiba-developed algorithm to boost reproduction of color information to half the level of brightness information. Increasing color information reduces blurring at the edge of images, creating sharper, better-defined pictures.

· Enhancement of Internet content and animation
Video content from the Internet viewed on a TV tends to be blurred, due to its lack of resolution and artifacts from noise compression. Net Resolution+ adds Compression Noise Cancelling that significantly enhances Internet content. The system detects the noise compression of low-resolution Internet content and then separates and corrects the image to make it sharper and clearer, and better suited to a larger screen. Super resolution technology also detects animation content and controls noise at the edges.

· Ready for 3D Technologies
In readiness for the coming age of 3D in the home, the continuous evolution of CELL TV will include compatibility with multiple 3D formats and the capability to take any 2D content and convert it into 3D in real time, including 2D sports, movies, video games and more.

2. High contrast KIRA24 Super Local Dimming LED Display and LED Backlight control system

The CELL TV integrates a KIRA2 Panel specially designed to interface with the CELL TV's high luminance LED. Together they achieve outstanding picture quality that is further enhanced by the CELL Platform.

3.Technology Demonstration of Future Capabilities

At CES, Toshiba's technical demonstrations of the future capabilities of CELL TV will include:
(1) 3D Gesture
The 3D platform will offer intuitive, easy control and operation via the "Spatial Motion Interface," an interactive 3D graphic user interface integrating an infrared sensor able to capture 3D. The interface is based on an original motion recognition algorithm that allows users to use hand movements to search for and navigate recorded content on future digital TVs.

(2) 4K2K LED Panel
Upconversion of a 1920x1080 HD quality image for display on a 3840x2160 (4K2K) panel CELL TV will demonstrate the power of the CELL Platform to boost image quality in future applications.

Wireless Networking: A Three Screen Collaboration

Advanced capabilities introduced at CES will include network and application collaboration among multiple screens—LCD TVs, PCs, and mobile devices—that supports seamless transfers of still and video content, and enjoyment of the superb high definition images realized by super resolution technology.

(1)  For example, still and video content from PCs compatible with "Windows® 7" and mobile devices can easily be transferred to a large screen LCD TV over the network with the proprietary software installed in PCs, and super resolution technology displays it as a high definition image.

(2)  With a simple click of the remote, network video content on a PC can be transferred to an LCD TV via DLNA and displayed as high definition images realized by super resolution technology.

New PC Line-up

Visitors to CES will be the first to see Toshiba's latest line-up of new consumer laptops, including the latest Satellite and Qosmio models. Several new accessories for the US market will also be on display.

Environmental Activities

The power saving advances achieved with light-emitting diodes (LEDs) will be highlighted with PCs and LED downlights that will be introduced to the North American market at the end of January. Toshiba's environmental activities in North America will also be introduced, including the activities of MRM. Founded by Panasonic Corporation of North America, Sharp Electronics Corporation and Toshiba America Consumer Products, LLC, MRM is a leading provider of electronics recycling management services to manufacturers. The company is a winner of the Plug-In To eCycling's TV Recycling Challenge, a U.S. Environmental Protection Agency (EPA) program.

Notes:
1.
CELL TV was launched in the Japanese market (brand name: CELL REGZA) on December 10, 2009, as the world's first LCD TV featuring the CELL Broadband Engine and the CELL Platform.
2.
The Cell Broadband Engine (Cell/B.E.), jointly developed by IBM, Sony Group and Toshiba, is a breakthrough design featuring a central processing core based on IBM's Power Architecture technology and eight synergistic processing elements (SPE). Cell/B.E. brings an unseen level of broadband processing power to digital products. "Cell Broadband Engine" is a trademark of Sony Computer Entertainment, Inc
3.
Reproduction technology for image improvement. With current Super Resolution Technology, an image is once up-scaled and then converted to a lower resolution image. Toshiba's proprietary algorithm compares the edge detail and image texture of the lower resolution image against the original and detects areas that can be improved. This information is incorporated into the up-scaled image.
4.
KIRA2 is the name given to the Mega Contrast LED Panel used in the CELL REGZA 55X1 that has already been introduced into the Japanese market.

All product names mentioned herein may be trademarks of their respective companies.

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Information in the press releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement, but is subject to change without prior notice.

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