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Toshiba announces Actress Carissa Puteri as its new Indonesian Brand Ambassador

Toshiba will launch advertising campaign featuring Carissa for Toshiba products in Indonesia
29 Nov, 2010
Image of Ms. Carissa Puteri, the brand ambassador for Indonesia 

SINGAPORE —Toshiba Corporation (TOKYO: 6502) and Toshiba Asia Pacific Pte., Ltd. today announced Carissa Puteri as its new brand ambassador in Indonesia. Carissa, who is one of Indonesia's emerging actresses, will be featured in Toshiba's advertising for both B2C products such as LCD TV, notebook PCs and home appliances, as well as B2B products. At Toshiba's press conference held today in Singapore to launch a new generation of Toshiba's products in the ASEAN market, Carissa presented herself as the brand's new official Indonesian ambassador.

With Carissa as its new brand ambassador, Toshiba will be launching a new advertising campaign in Indonesia with the key message "Toshiba, A Part of You". This campaign message is consistent with Toshiba's philosophy of providing innovative, high-quality products that form an integral part of Indonesians' daily lives.

As to why Carissa was chosen as Toshiba's new brand ambassador for Indonesia, the company believes that Carissa with her fresh image and cheerful disposition, best represents the new campaign message of "Toshiba, a Part of You". Carissa's natural charm and talent has won her a legion of fans across a wide range of audiences, while the increasing demand for her in TV and movie roles in recent years is evident of her increasing popularity. Carissa's unique appeal and positive image is the perfect match to Toshiba products which are innovative yet providing a close to the heart appeal for its consumers.

Speaking of her endorsement for Toshiba, Carissa said, "My family and I have been using Toshiba products for a long time, and these useful products have indeed grown to be a part of our lives. This familiarity endears me to the brand and I am very happy and proud to be associated with Toshiba."

As a start to an extensive media campaign in Indonesia, Toshiba will unveil its new advertisements for a new generation of products, featuring Carissa from mid-December in major mass media such as newspapers, magazines, outdoor billboards etc. With a new brand ambassador and new campaign, Toshiba aims to further enhance its brand image in Indonesia.

About Carissa Puteri

Born - September 12, 1984
Height - 168 cm

Carissa Puteri Soelaiman (of Indonesia-German-Dutch descent) is an Indonesian actress and model best known for her role as "Maria Girgis" in a romantic religious Indonesian hit movie "Ayat-Ayat Cinta" (a.k.a Verses of Love) in 2008 and "The Tarix Jabrix" in the same year.

Not only is she talented and beautiful, Carissa is also one with intellect as she majored in Social and Political Science when she attended Pelita Harapan University in Indonesia, one of the most prestigious universities in the country.

About Toshiba Corporation

Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$68 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm.

About Toshiba Asia Pacific Pte Ltd

Toshiba Asia Pacific Pte Ltd (TAPL) is a subsidiary of Toshiba Corporation and the regional head office for Toshiba's business operations in the Asia Pacific region. TAPL's manages human resources, finance, business planning, advertising and public relations, procurement as well as Toshiba's Power industry business in the region. For more information, visit the company's website at www.asia.toshiba.com/tapl/

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Information in the press releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement, but is subject to change without prior notice.

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