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Toshiba launches World's First LED TV with integrated Battery Backup

Launches its first 3D LED TV series for Indian market along with 10 new flat panel TVs across 3 LED-LCD TV families
6 Dec, 2010
Photo of Mr. Sachin Tendulkar (right), Toshiba's Brand Ambassador in India and Mr. Panab Mohanty (left) of Toshiba India with Toshiba's new Power TV

Mr. Sachin Tendulkar (right), Toshiba's Brand Ambassador in India
and Mr. Panab Mohanty (left) of Toshiba India with Toshiba's new Power TV

Mumbai, December 6, 2010: Toshiba, a global leader in advanced technology, today revolutionized the LCD TV market in India with the launch of the world's first LED TVs with integrated battery back-up. In addition, the company also launched a flagship LED TV and its first ever 3D LED TV for the Indian market, strengthening its existing line-up of flat panel TVs with the addition of 10 new models across LED & LCD technologies.

States Mr. Shigenori Tokumitsu, Vice President, Visual Products Company, Toshiba Corporation, "India is a key strategic market for us, and with these technologically advanced products, especially the POWER TV range of flat panel TVs specifically designed to meet the needs and demands of the Indian market and our new Flagship LED model, we are looking to enhance our market leadership position in India as well."

The new product launches will be well complemented by a 360 degree marketing campaign involving ATL & BTL promotions. The company will be leveraging its association with Master Blaster Sachin Tendulkar to promote the new range additions, expecting that synchronization of Sachin's uncompromising effort and Toshiba's philosophy of developing technology will move peoples' hearts.

"The global LCD TV market is expected to grow strongly in the coming years, and in particular, the Indian LCD TV market will see a phenomenal growth, with an annual growth rate of 68 percent from FY2009 to FY2013. Toshiba aims to achieve 5% market share in FY2011 and 10% market share in FY2013," says Mr. Tokumitsu.

Toshiba Power TV – Specially designed for the needs of the Indian Market

The Power TV family will launch with three series: PC 1 LED TVs, offering 24- and 32-inch models, the world's first LED TV models with integrated back-up batteries; the PS 1 series of LED TVs, offering 24-, 32- and 40-inch models, all designed to maximize power saving; and the PB 1 cold cathode fluorescent backlit LCD TVs, offering 24- and 32-inch models. The PC 1 series are the world's first TVs to integrate a stand-by rechargeable battery, a useful innovation in areas where power supply can be uncertain. Fully charged, the battery can power a TV for 2 hours.

All Power TVs feature Toshiba's proprietary "Power Meta Brain", an image processing engine that integrates advanced technologies to ensure crisp, high resolution image with true-to-life colors. The high power 20W speaker pumps out natural and vibrant sound. The Power TV series also boast an advanced feature "Auto Signal Booster" that improves signal sensitivity and allows viewing in areas with weak signal strengths.

All models are designed to reduce running costs by lowering power consumption. A key aspect of this is "AutoView", which monitors room brightness and adjusts the backlight and various picture parameters accordingly. It also continually analyzes image lightness and darkness, adjusting it to maintain maximum contrast.

Toshiba 3D LED TV

The WL700 series of ultra-slim 3D LED TVs marks the launch of Toshiba's first ever 3D LED TV for the Indian market. Designed in a collaboration between Toshiba's in-house design team and Jacob Jensen Design, one of Europe's leading design studios in high-end electronics, the WL700 series stands out for a minimalist design in glass and metal, both elegant and sophisticated at the same time, with an ultra-slim profile, only 29mm deep, and a bezel-free screen.

The new 55-inch and 46-inch Full HD TVs feature high-contrast Edge LED backlight panels, 3D Resolution+ - the upscaling technology for 2D and for 3D images. With the brilliant Edge LED backlight panel, which offers a dynamic contrast of 7,000,000:1, 200Hz motion-enhancement technology, and ClearScan 200 Pro, the WL700 series offers bright, clear pictures free of motion blur.

At only 29mm thick, the WL700 series feature an integrated sub-woofer that adds body to bass that provides a natural and vibrant sound. The integrated *Audyssey EQ® provides clear, accurate and natural sound right out of the box. Together, these technologies ensure an audio experience as rich and satisfying as the video.

The WL700 series also features "AutoView" technology for best image results irrespective of the room environment, the "Auto Signal Booster" to improve the sensitivity of weak signals and Toshiba's "Meta-Brain Premium" to deliver high-end image processing.

WL700 series are available in two sizes, 55-inches & 46-inches that offer 200Hz frame rates.

Toshiba Flagship TV model – 55ZL800

Toshiba today also introduced the 55ZL800, a new flagship LED TV for Indian home entertainment markets that offers outstanding image quality and unbeatable sound output. The 55ZL800 integrates Toshiba's newly developed high-end TV engine, a driver for delivering unrivalled quality and industry-leading technologies.

The 55ZL800 is inspired by the CELL REGZA TV and features Toshiba's newly developed CEVO Engine, a high-performance multi-processor platform that draws on the company's extensive experience in semiconductors and software to deliver breathtaking image quality, sharp, realistic 3D, and excellent sound. In addition to its enormous processing power, the 55ZL800 also boasts a high luminance "Mega LED Panel" that secures superb dynamic contrast and guarantees outstanding picture detail and quality. The new 55ZL800 is at the heart of Toshiba's strategy to establish a strong presence in India high-end home entertainment market by offering consumers levels of picture and sound quality that enhance home entertainment.

In addition, Toshiba's high performance 2D to 3D conversion technology, a dedicated unit integrating a powerful processor, captures and analyses image composition and movement in 2D content and converts it to 3D with precise rendering and natural, high definition images.

A peak luminance of 1,000cd/m2 -  the display's highest level of brightness and the maximum yet achieved in the industry - assures stunningly bright whites, while the wide dynamic range achieved by backlight luminance adjustment delivers a dynamic contrast ratio of 9,000,000:1, assuring deep, detailed blacks. An innovative local dimming technology that individually controls 512 LED areas, adjusts the backlighting according to the displayed content, to deliver extremely high contrast, with precise blacks and a detailed grey scale, along with a 200Hz frame rate.

55ZL800 picture quality is complemented by a specially designed audio system and multi-amplifier system that delivers vibrant, full-bodied sound far surpassing that of current TV sound systems. The two-way sound-bar speaker system is driven by a 40W multi-channel amplifier that brings outstanding sound quality.

Toshiba & Sachin in Power TV initiative

Toshiba has teamed up with its brand ambassador in India, cricketing legend Sachin Tendulkar; to bring Power TV to children who otherwise might not have the opportunity to experience the visual medium.

Toshiba's philosophy is summed up in its corporate slogan:  "Committed to People, Committed to the Future. TOSHIBA." The Company emphasizes management grounded in corporate social responsibility (CSR) and that promotes respect for people, innovation to create value, and contributions to society. In its latest CSR initiative Toshiba will do just that, in a collaboration with Master Blaster Sachin.

Sachin was as enthusiastic as Toshiba about the Power TV initiative. Asked to comment, he said: "As a part of their CSR initiative, Toshiba will contribute 50 Power TVs to deserving NGOs and I am so proud to team up with them in this initiative. This step taken towards the corporate social responsibility will give children the opportunity to experience the visual medium and help increase their knowledge. I hope that through this medium they will be able to nurture their ambitions and dreams. The project is also inspiring for me as I believe the future is in the hands of children and if we can in our own little way encourage them we would have done our bit."

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Information in the press releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement, but is subject to change without prior notice.

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