News Releases

Information in the news releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement, but is subject to change without prior notice.

Toshiba Announces New Business Strategy for the Philippines

Rolls out its targets in the Philippines market and launches a new line of cutting edge products
28 Sep, 2011

Manila, Phillipines, 28th September 2011–Toshiba Corporation (TOKYO: 6502) and Toshiba (Philippines), Inc. today unveiled an ambitious digital products business strategy and a new line-up of digital products and home appliances that combine technology with innovation and add user-friendly functionality—products designed to meet real needs and to reinforce Toshiba's presence in the Philippines.

Toshiba has achieved a strong presence in the ASEAN 5[1] market last year with growth of nearly 10 points, and became the top three in the region. Extending reach and finding growth in the Philippines is pivotal to further reinforce in this region. The Philippine economy continues to surge, with key markets recording dynamic growth. This is true in the digital products segments, and in the upcoming years, the market size is expected to grow significantly. The laptop market will enjoy a compound annual growth rate (CAGR) of 26%, and TVs the figures are even more impressive: a CAGR of 49%, both from FY2010 to FY2013. This trend also holds true in tablets, which will see a CAGR of 43% from FY2011 to FY2013.

Toshiba (Philippines) Inc. (TPH) is positioned to take full advantage of this trend. Established in April this year, TPH started operations at its new Makati headquarters. With its unified sales and marketing operation providing nationwide market coverage, TPH has put in place a Philippine-centric business structure that promotes the development and delivery of products customized to meet the needs of customers in the Philippines.

Tomoyasu Yamamoto, President of Toshiba (Philippines) Inc. said, "For the past years, we have been reinforcing our marketing activities in ASEAN market to deliver products that address local needs and enhance brand awareness. We are very excited to have an opportunity to expand our business in the Philippines with the launch of a very strong line-up of TVs and PCs. We continue to make efforts to understand the market and look forward to meeting the needs of consumers throughout the Philippines."

Commenting on the new company's growth strategy, Shigenori Tokumitsu, Executive Vice President of Toshiba Corporation's Digital Products & Services Company, said: "The Philippines is an important market for us, and we would like to offer our customers here leading-edge products offering superb quality and reliable functions. In Philippines, we aim to achieve market shares of 20% for LCD TVs, 12% for PCs and 10% for tablets by the end of FY2013."

Toshiba announced the following new products today in Manila.

  • World’s first analog TVs with "Auto cleanTM[2]" technology, a function that improves resolution and secure an upscale image quality for analog TVs
  • Toshiba's new range of Android™ Powered REGZA Tablets— Toshiba’s first 7-inch size and its 10.1-inch size
  • The World's Lightest & Thinnest 13.3-inch UltrabookTM
  • A view of the future: Toshiba’s innovative 55-inch glasses-free 3DTV
ASEAN 5: the Philippines, Indonesia, Viet Nam, Thailand, Malaysia
Auto Clean is trademark of Toshiba Corporation, also under registration in countries of Philippines, Indonesia, Malaysia, Thailand and Egypt.
All other product names may be trademarks of their respective companies.

About Toshiba Philippines Inc.

Toshiba Philippines (TPH) is a wholly owned subsidiary of Japan's Toshiba Corporation, Tokyo. Headquartered in Manila, Philippines, TPH comprises three business divisions, Computer Systems, Visual Products (TV), and Home Appliances that provide a wide range of digital and consumer electronic products.
For more information, please visit the Toshiba website:

About Toshiba Corporation

Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 490 companies, with 203,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$77 billion). Visit Toshiba's web site at


Information in the news releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement, but is subject to change without prior notice.

News and Topics

To Top