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Kuala Lumpur- Toshiba Corporation (Tokyo: 6502) today announced the official launch of its new Malaysian subsidiary, Toshiba Transmission & Distribution Systems Asia Sdn. Bhd. (TTDA). The ceremony was graced by the presence of Dato' Sri Mustapa Mohamed, Malaysia's Minister of International Trade and Industry, and  His Excellency Shigeru Nakamura, the Japanese Ambassador to Malaysia. Also present were Mr. Toshio Masaki, Corporate Senior Vice President of Toshiba Corporation and President and CEO, Toshiba's Social Infrastructure Systems Company, senior officials from Malaysia's public and private sectors and senior managers from Toshiba Corporation.

The Chairman of TTDA, Mr. Hiroyuki Mogi, said, "In our effort to further enhance Toshiba's growth and strengthen its global market positioning, we have established TTDA here in Malaysia. The key role of TTDA is to develop its T&D systems business in Southeast Asia.

"We are positioning TTDA as a global supply hub, responsible for the R&D and manufacture of medium voltage transmission & distribution products, with capabilities in Engineering, Procurement & Construction (EPC) of T&D systems that it can deploy across the region. TTDA will also promote expansion in two business areas now attracting considerable attention: photovoltaic solar power generation and smart grids."

Mr. Mogi added, "TTDA is committed to serving a broad base of customers by providing advanced products and sophisticated solutions tailored to individual customer needs."

As countries around the world give increasing attention to energy security and assuring maximum operating efficiency from power generation through to delivery, Toshiba is promoting the technologies and products that will build the advanced power transmission and distribution (T&D) systems required to support next-generation infrastructure networks.

Toshiba established TTDA in June this year when it acquired Petaling Jaya based TopRank Corporation Sdn. Bhd., a manufacturer of T&D equipment. Following a transition, the company is now ready to play a key role in Toshiba's global T&D strategy, under a management team headed by its Chairman, Hiroyuki Mogi, a veteran of Toshiba's T&D business, and its Managing Director, Ir. A. H. Yong.

Commenting on the company, Mr. Toshio Masaki, said, "I believe that TTDA has a very promising future. Under the Economic Transformation Programme, Malaysia continues to implement impressive development plans for its economy and industry, and we will seek to contribute to their realization by developing TTDA's capabilities. Going forward, TTDA will seek to expand its business in Malaysia and the wider region."