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In 2003, Toshiba established the Toshiba Group Basic Policy on Corporate Citizenship Activities as an aspect of promotion of CSR activities with a view to emphasizing Toshiba Group's corporate philosophy and reinforcing implementation of Toshiba Group Standards of Conduct. The Basic Policy embodies the slogan "Committed to People, Committed to the Future. TOSHIBA."
Each Toshiba Group company and business site has Social Contributions Coordinators (229 in Japan and 131 overseas) in charge of promoting corporate citizenship activities.
Between April 2009 and March 2010, more than 118,000 employees in 223 Toshiba Group companies participated in 1,290 corporate citizenship activities.
At the Toshiba Group CSR Conference in December 2010, ten outstanding activities were commended, based on the evaluation of Social Contributions Coordinator Working Group. Evaluation criteria included purpose, employee participation, uniqueness, continuity, impact on society, and cooperation with other organizations.

| Science education promotion |
Japan: Experimental classes at the Toshiba Science Museum Japan: Support for promotion of experiential science education Japan: Home appliance disassembly workshops North America: Science and technology contest China: Science and math education program contests |
|---|---|
| Nature conservation | Global: 1.5 Million Tree-planting Project Japan: Training for nature observation guides |
| Social welfare |
Global: Pink Ribbon Campaign, blood donation Japan: Disability support activities |
| International exchanges and friendship | Toshiba Youth Conference for a Sustainable Future (attended by high school students from Japan, the U.S., Thailand, and Poland) |
| Sports and cultural promotion | Japan: Classes for baseball, rugby, basketball, etc. France: Judo classes |
Toshiba Group is committed to promoting science and technology education for young people.
Over the years, we have been holding technology exhibition sand experiment classrooms at the Toshiba Science Museum and sponsoring science and technology contests in North America.We have also been engaged in the promotion of experiential science education in Japan. In addition, in recent years, we have also expanded our activities overseas by holding science and math education program contests for college students in China.
ExploraVision Award winners
We hold the ExploraVision Awards (EVA) contest for science and technology every year in collaboration with the U.S. National Science Teachers Association (NSTA). Approximately 14,000 people participated in the 18th contest in 2010 in around 4,400 teams, eight of which received awards for their innovative ideas in various fields, mainly in medicine and ecology. President Obama sent a message to the award ceremony congratulating the winners and praising EVA's contribution to science and math education in the U.S.
The Real Science Education Institute is an NGO engaged in the development of experiential science education programs, the training of instructors, and the provision of educational support to schools in order to foster people who are able to contribute to the global community in the field of science. Toshiba Group has been supporting its activities since 2008.
Since FY2009, our science classes have been incorporated into the curriculum of Miyamae Elementary School in Kawasaki City. We also offer many other science and math experiential classes.
We have been holding science and math education program contests since 2008 for students at teacher-training universities in China in cooperation with the Ministry of Education of China.The contest became a nationwide event in FY2010, attended by 18,000 students from 40 such universities.
In addition to supporting employee participation in math and science education promotion activities, which are aligned with the nature of our business, we also encourage employees to participate in nature conservation activities and social welfare activities such as preventive healthcare.
Joint tree-planting activities conducted by three German subsidiaries
As part of its corporate citizenship activities to promote nature conservation, Toshiba Group has been carrying out the 1.5 Million Tree-planting Project. The Project involves a range of activities based on local needs, such as tree planting, tree thinning, pruning, and brush cutting. While it contributes to the regeneration of forests, it also helps in the conservation of local communities by preventing landslides and floods. Through these activities, we aim to cultivate a love of nature and create a rich, natural environment for future generations.
Pink Ribbon walkathon
Toshiba Group supports the Pink Ribbon Campaign to encourage the early diagnosis and treatment of breast cancer.In an effort to raise the currently low screening rate, we sponsor and support awareness-raising activities worldwide.In Japan, we supported a walkathon and a seminar to raise awareness during the Breast Cancer Awareness Month in October 2010.