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CSR Corporate Social Responsibilities

Committed to People, Committed to the Future.

Corporate Citizenship Activities

Policy on Corporate Citizenship Activities

In 2003, Toshiba established the Toshiba Group Basic Policy on Corporate Citizenship Activities as an aspect of promotion of CSR activities with a view to emphasizing Toshiba Group's corporate philosophy and reinforcing implementation of Toshiba Group Standards of Conduct. The Basic Policy embodies the slogan "Committed to People, Committed to the Future. TOSHIBA."

Toshiba Group Basic Policy on Corporate Citizenship Activities

  1. In accordance with the Basic Commitment of the Toshiba Group and Toshiba Group Standards of Conduct, we make vigorous efforts to contribute to society.
  2. In contributing to society, we emphasize the following fields: protection of the natural environment, science and technology education, promotion of sport and culture, social welfare, and international exchanges and friendship.
  3. We support employees' voluntary activities.

Performance of Corporate Citizenship Activities
Promoting Corporate Citizenship Activities Worldwide

Each Toshiba Group company and business site has Social Contributions Coordinators (229 in Japan and 131 overseas) in charge of promoting corporate citizenship activities.

Between April 2009 and March 2010, more than 118,000 employees in 223 Toshiba Group companies participated in 1,290 corporate citizenship activities.

At the Toshiba Group CSR Conference in December 2010, ten outstanding activities were commended, based on the evaluation of Social Contributions Coordinator Working Group. Evaluation criteria included purpose, employee participation, uniqueness, continuity, impact on society, and cooperation with other organizations.

Expenditures for Corporate Citizenship Activities (FY2010)

graph of Expenditures for Corporate Citizenship Activities (FY2009)

1
Expenditures include cash contributions, corporate-initiated programs, and products.
2
“Other” category includes expenditures for disaster recovery and allowing access to facilities for public use (gyms, etc.).

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Major activities in FY2010
Science education promotion Japan: Experimental classes at the Toshiba Science Museum
Japan: Support for promotion of experiential science education
Japan: Home appliance disassembly workshops
North America: Science and technology contest
China: Science and math education program contests
Nature conservation Global: 1.5 Million Tree-planting Project
Japan: Training for nature observation guides
Social welfare Global: Pink Ribbon Campaign, blood donation
Japan: Disability support activities
International exchanges and friendship Toshiba Youth Conference for a Sustainable Future (attended by high school students from Japan, the U.S., Thailand, and Poland)
Sports and cultural promotion Japan: Classes for baseball, rugby, basketball, etc.
France: Judo classes

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Support for the Promotion of Science and Math Education
Promoting Science and Math Education Globally

Toshiba Group is committed to promoting science and technology education for young people.

Over the years, we have been holding technology exhibition sand experiment classrooms at the Toshiba Science Museum and sponsoring science and technology contests in North America.We have also been engaged in the promotion of experiential science education in Japan. In addition, in recent years, we have also expanded our activities overseas by holding science and math education program contests for college students in China.

Supporting an Annual Science and Technology Contest in North America

Photo of ExploraVision Award winners

ExploraVision Award winners

We hold the ExploraVision Awards (EVA) contest for science and technology every year in collaboration with the U.S. National Science Teachers Association (NSTA). Approximately 14,000 people participated in the 18th contest in 2010 in around 4,400 teams, eight of which received awards for their innovative ideas in various fields, mainly in medicine and ecology. President Obama sent a message to the award ceremony congratulating the winners and praising EVA's contribution to science and math education in the U.S.

Supporting Promotion of Experiential Science Education

The Real Science Education Institute is an NGO engaged in the development of experiential science education programs, the training of instructors, and the provision of educational support to schools in order to foster people who are able to contribute to the global community in the field of science. Toshiba Group has been supporting its activities since 2008.

Since FY2009, our science classes have been incorporated into the curriculum of Miyamae Elementary School in Kawasaki City. We also offer many other science and math experiential classes.

Supporting Students at Teacher-Training Universities in China

We have been holding science and math education program contests since 2008 for students at teacher-training universities in China in cooperation with the Ministry of Education of China.The contest became a nationwide event in FY2010, attended by 18,000 students from 40 such universities.

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Contribution to Nature Conservation and Social Welfare Activities
Promoting Participation of Toshiba Group Employees

In addition to supporting employee participation in math and science education promotion activities, which are aligned with the nature of our business, we also encourage employees to participate in nature conservation activities and social welfare activities such as preventive healthcare.

Promoting the 1.5 Million Tree-planting Project

Photo of Joint tree-planting activities conducted by three German subsidiaries

Joint tree-planting activities conducted by three German subsidiaries

As part of its corporate citizenship activities to promote nature conservation, Toshiba Group has been carrying out the 1.5 Million Tree-planting Project. The Project involves a range of activities based on local needs, such as tree planting, tree thinning, pruning, and brush cutting. While it contributes to the regeneration of forests, it also helps in the conservation of local communities by preventing landslides and floods. Through these activities, we aim to cultivate a love of nature and create a rich, natural environment for future generations.

Supporting the Pink Ribbon Campaign around the World

Photo of Pink Ribbon walkathon

Pink Ribbon walkathon

Toshiba Group supports the Pink Ribbon Campaign to encourage the early diagnosis and treatment of breast cancer.In an effort to raise the currently low screening rate, we sponsor and support awareness-raising activities worldwide.In Japan, we supported a walkathon and a seminar to raise awareness during the Breast Cancer Awareness Month in October 2010.



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