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Toshiba Group contributes to realization of a society where everyone can live at ease and in comfort regardless of age, gender and abilities. Toshiba is promoting universal design (UD).
In 2007, with a view to promoting universal design throughout Toshiba Group, particularly with the support of Universal Design Working Group (WG), we established Toshiba Group UD Philosophy, UD Vision and UD Guidelines
Toshiba Group Universal Design Philosophy
We create products attuned to people's aspirations. Toshiba Group contributes to realization of a society where everyone can live at ease and in comfort regardless of age, gender and abilities
Toshiba Group Universal Design Vision
Transforming "can't use" to "able to use", "hard to use" to "easy to use", Toshiba's universal design aims to create products accessible and safe to use for everyone. With the perpetual drive for innovation, Toshiba continues to explore ways to create more convenient and easier to use products which, in our hope, will meet even greater number of peoples' standard for "want to use".
Toshiba Group Universal Design Guidelines
- Intuitive use
- Simple use
- Low physical effort
- Equitable use
- Safety and minimal anxiety
(The Guidelines consists of the above five main principles and 15 sub principles.)
The Universal Design (UD) Working Group (WG) established in 2005 is striving to incorporate the universal design concept in development steps and is promoting dissemination of information on Toshiba's universal design internally and externally.
The Universal Design WG examines the status of incorporation of the universal design concept in development steps. It has set a target to incorporate the universal design concept in all in-house companies and major group companies that are members of the Universal Design WG within fiscal 2008.
Toshiba Group is collaborating with internal and external specialists on product development in various fields, including home appliances, housing facilities, information equipment, and public facilities, by applying a human-centered design process emphasizing the users' perspectives and incorporating customer requirements.
Toshiba's UD efforts have created a great impact on the quality of life for many people. Toshiba recognizes that such efforts should be communicated to as many people as possible, and participates in the International Association for Universal Design, Association for Electric Home Appliances, etc. to create social awareness on universal design.
In fiscal 2006 we participated in the Second International Conference for Universal Design in Kyoto and introduced case studies on Toshiba Group's UD products as well as know-how for developing UD products and the latest research.
In November 2007, Toshiba participated in the IA Work Fair and the International Abilympic, an event to raise public awareness about the potential and abilities of people with disabilities. In addition to exhibition of universal design products developed by Toshiba Group, Toshiba introduced its Universal Design Advisor System under which employees with disabilities are involved in product development.
In fiscal 2008, we provided an e-learning course on UD for 44,000 employees. Furthermore, with educational contents based on the requirement of each business site, we reinforced UD practices in each product development process.
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