Eco Program Based on Communication and Solutions

In order to make the Environmental Vision 2050 a reality, a wide range of environmental activities are indispensable. Communication with stakeholders is playing an important role. For example, we actively seek opportunities to reach out to local communities by providing environment-related information and engaging in constructive dialogue.

Toshiba sites invite people from the local community to the facilities to introduce their environmental activities to the visitors. Also, Toshiba employees are involved in conducting special classes on environmental themes at local schools as well as holding periodic seminars, etc.

Toshiba Group is publicizing its environmental message by participating in major exhibitions around the world.

Toshiba Group is encouraging its employees to keep environmental household accounts in order to enhance their environmental awareness. Also, Toshiba participates in the Eco-Family project of the Ministry of the Environment of Japan, which is designed to support environmentally conscious families. Households registered with the Eco-Family Website can earn Eco-Family Points^Note through environmental activities at home. In order to offset CO₂ emissions attributable to operation of personal computers by the employees' families while accessing environmental housekeeping books, we plant trees corresponding to the earned points, as a part of 1.5 Million Tree-planting Project - a Toshiba Group initiative. In FY2007 we planted 3,000 trees at Mt. Fuji Children's World, a large recreation area at the foot of Mt. Fuji.

We provide opportunities for young people to think constructively about the environment.

Eco venture class for parents and children, which involves a one-day nature program followed by a workshop the following day, is a great opportunity to learn about the ecology and energy by interacting with the nature. We believe that real interaction with the nature provides deep insights into environmental issues.