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CSR Corporate Social Responsibility

Committed to People, Committed to the Future.

Highlights of CSR Activities - Toshiba Group's Measures in Response to the Great East Japan Earthquake

  • Major assistance activities
  • Situation at major production facilities
  • Measures to reduce electricity consumption at Toshiba Group
  • Toshiba's measures to help recover power systems infrastructure
  • Building a sustainable society using low-carbon power generation technologies

We offer our deepest condolences to all victims of the Great East Japan Earthquake of March 11, 2011, and extend our sympathy to all those who continue to suffer its aftereffects as they strive to rebuild their lives.

Immediately after the earthquake, Toshiba established an integrated control center headed by the president & CEO and has since continued to make every effort to support recovery. As part of our assistance activities, we have decided to provide a donation equivalent to one billion yen. Furthermore, we have cooperated in and supported securing the integrity of the Fukushima Nuclear Power Stations and have helped resolve power shortages.

This CSR report summarizes the actions we had taken as of the end of May 2011. Information on our subsequent measures will be communicated via our website.

Major assistance activities

1Provision of home appliances and PCs

We have donated TV sets, washer dryers, refrigerators, toasters, radio cassette recorders, batteries, diagnostic ultrasound systems, etc., to housing provided for the victims, evacuation sites, and medical centers in the most seriously affected areas (i.e. the prefectures of Aomori, Iwate, Miyagi, and Fukushima), as well as in other areas of the country (e.g. the prefectures of Chiba, Okinawa, Hiroshima, Okayama, and Fukuoka). We also provided around 500 PCs to help establish internet connections at evacuation sites and to assist organizations engaged in relief activities. In addition, we have offered 50,000 energy-saving, long-life LED lamps to each affected prefecture.

2Provision of relief supplies such as food, water, and other basic necessities

photo of Relief supplies provided to Soma City, Fukushima Prefecture Relief supplies provided to Soma City, Fukushima Prefecture

We have provided evacuation sites in Iwate, Miyagi, and Fukushima Prefectures with drinking water, tea, food, blankets, toilet paper, and other goods stored in our warehouses against emergencies.

3Provision of photovoltaic systems

photo of Photovoltaic system installed at an evacuation center in Miyagi Prefecture Photovoltaic system installed at an evacuation center in Miyagi Prefecture

Toshiba has provided evacuation sites, temporary public housing, and other facilities with sets of photovoltaic systems, storage batteries, and home appliances to meet the needs of 100 households. As of the end of May, these products had been installed at four evacuation sites in Miyagi Prefecture.

4Provision of next-generation OLED lighting

photo of The OLED lamp emits soft light that is easy on the eyes The OLED lamp emits soft light that is easy on the eyes

We plan to provide 100 units of OLED (organic light-emitting diode) lamps (newly developed in FY2011), 4,000 AAA alkaline batteries and 100 solar-powered rechargeable batteries. OLED lamps will be effectively used as reading lights and portable lights at evacuations sites and in areas where electric power is in short supply because they consume very little power and can also be used with alkaline as well as rechargeable batteries.

5Provision of fishing boats and other measures to maintain employment

Toshiba plans to donate funds to purchase 26 small fishing boats through a fishermen's cooperative in Miyagi Prefecture, contributing to the employment of persons engaged in fisheries and working at local shipbuilding yards. In addition, as a measure to help the affected owners of electric appliance stores, we plan to offer places to do business, lend vehicles for use in sales and maintenance activities, and dispatch support personnel to assist them. We are also considering providing jobs by expanding the workforce at our call centers.

6Sale of specialty products from the affected areas at Toshiba facilities

photo of Iwate Prefecture specialty fair held at the head office store Iwate Prefecture specialty fair held at the head office store

Toshiba has organized fairs to sell specialty products from Iwate, Miyagi, Aomori, and other prefectures at the stores of its head office (Tokyo) and other business sites. Products worth approximately two million yen were sold at the fair held to sell Iwate Prefecture's specialty items.

7Provision of company facilities

Bathing facilities at the dormitory of Kitashiba Electric Co., Ltd., our subsidiary in Fukushima City, were opened to affected people in the neighborhood. Shuttle bus services were also provided to transport people to the facilities.

8Fund raising among employees

In cooperation with the labor unions, Toshiba Group raised funds from its employees in Japan. Our employees from overseas subsidiaries also donated funds and sent many warm messages.


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