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CSR Corporate Social Responsibility

Committed to People, Committed to the Future.

Highlights of CSR Activities - Toshiba Group's Measures in Response to the Great East Japan Earthquake

  • Major assistance activities
  • Situation at major production facilities
  • Measures to reduce electricity consumption at Toshiba Group
  • Toshiba's measures to help recover power systems infrastructure
  • Building a sustainable society using low-carbon power generation technologies

Measures to reduce electricity consumption at Toshiba Group

1Reducing power consumption

Since immediately after the earthquake, Toshiba Group has implemented every possible power-saving measure including removing some fluorescent lamps and reducing the operating hours of air conditioning at its business sites, stopping some elevators, shifting production from daytime to nighttime, advising employees to adopt summer business dress code much earlier than usual, and closing or shortening the opening hours of the Toshiba Science Museum.

During the hours of peak power consumption in the summer (particularly during July to August), Toshiba Group will take powersaving measures to reduce power consumption in line with the Japanese government's policy. Starting in June 2011, it will introduce a real-time power consumption monitoring system at its major operation bases. Other plans currently under consideration include rolling summer holidays, shifting some servers outside the areas served by Tokyo Electric Power Company, Inc. (TEPCO) and Tohoku Electric Power Company, Inc., and allowing some design and development employees to work at home temporarily. Furthermore, each facility will implement such measures as utilizing and enhancing in-house power generation systems to reduce electricity consumption at peak power demand times.

2Introducing ways of cutting electricity consumption for home electronic products on Toshiba's website

Toshiba has posted information on its website to suggest ways of cutting electricity consumption for home electronic products such as PCs, TV sets, refrigerators, air-conditioning systems, and washer dryers.

For instance, electricity consumption for PCs can be reduced by putting the computer in power-saving mode or driving it with batteries, while that for refrigerators can be reduced by adjusting the temperature to suit the season or not overstocking it. For air-conditioning systems, power can be saved by cleaning the filters frequently, and in particular, it can be saved by about 10% by setting the temperature 1℃ lower in heating mode and 1℃ higher in cooling mode.

Information (in Japanese only) on the above tips to cut electricity consumption can be accessed via the “Customer Support” page or the “Toshiba's Activities in the Aftermath of the Great East Japan Earthquake” page on Toshiba's website.


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