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CSR Corporate Social Responsibility

Committed to People, Committed to the Future.

Response to the Great East Japan Earthquake and Recovery Support Activities: Continuing to provide support for affected areas in cooperation with Group companies in Japan and overseas

  • Assistance Activities
  • Recovery Support programs
  • Maintain the integrity of the Fukushima Nuclear

We offer our deepest condolences to all victims of the Great East Japan Earthquake of March 11, 2011. In order to support the earliest restoration and recovery of the affected areas and the people living there, Toshiba Group donated relief supplies, including company products, worth 1.2 billion yen in FY2011. We also utilized the collective efforts of all Group companies to provide cooperation and support in ensuring the safety of the Fukushima Nuclear Power Station as well as stable power supplies. In FY2012, in accordance with the “Toshiba East Japan ASHITA (Future) Plan,” we will donate approximately 500 million yen to support the recovery of key local industries and promote employment, and we will continue working toward the restoration of affected areas.In FY2012, in accordance with the “Toshiba East Japan ASHITA (Future) Plan,”(Japanese) we will donate approximately 500 million yen to support the recovery of key local industries and promote employment, and we will continue working toward the restoration of affected areas.

Photo of Installation of a photovoltaic power generation system(evacuation center in Kesennuma City)
Installation of a photovoltaic power generation system(evacuation center in Kesennuma City)

Photo of a Toshiba Store in Ishinomaki
A Toshiba Store in Ishinomaki

  • Donation of photovoltaic power generation systems
  • Support for Toshiba Stores in recovery
  • Donation of fishing boats to fisheries cooperatives

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Assistance Activities

Securing employment

Photo of Providing funds to purchase fishing boats to support the quick recovery of fisheries
Providing funds to purchase fishing boats to support the quick recovery of fisheries

In order to support the quick recovery of fisheries, a key industry in coastal areas, Toshiba Group offered an initial 100 million yen to the Miyagi Prefecture Fisheries Cooperative in FY2011 as funds to purchase 26 small fishing boats, then decided in April 2012 to provide an additional 100 million yen. We also donated 50 million yen to the “Signal of Hope” Fund to support the resumption of Tohoku fisheries.

We provided sales space as well as personnel to 21 Toshiba Stores (home appliance stores) that suffered damage from the Earthquake in order to support their sales activities as well as to enable people in the affected areas to purchase home appliances in their neighborhoods.

In addition, Toshiba Group also assisted in securing employment by recruiting new employees for Toshiba factories and contact centers in the affected prefectures.

Supporting local governments

Photo of A thank-you note for air conditioners from the Ofunato City Kita Elementary School Children's Club Yuyu
A thank-you note for air conditioners from the Ofunato City Kita Elementary School Children's Club Yuyu

Photo of a PC donated to a local government
A PC donated to a local government

Toshiba Group donated photovoltaic power generation systems, PCs, TVs, air conditioners, and multifunction copy machines to local government offices and temporary facilities to assist local governments in continuing their operations. We also donated air conditioners, electric fans, air purifiers, and other products to elementary and junior high schools to provide relief from the summer heat.

Supporting affected people

Photo of a washing machine donated to an evacuation center in Rikuzentakata City ©Nippon International Cooperation for Community Development (NICCO)
A washing machine donated to an evacuation center in Rikuzentakata City
©Nippon International Cooperation for Community Development (NICCO)

Immediately after the Earthquake, Toshiba Group offered relief supplies including food and water as well as flashlights, radios, and batteries, which were indispensable during blackouts. After the recovery of power supplies, we provided electrical goods—TVs, refrigerators, and rice cookers—essential items for daily life in evacuation areas. After the construction of temporary housing facilities, we donated vacuum cleaners, electric fans, LED light bulbs, and other electrical products.

Supporting the growth of future generations

Photo of Toshiba scholarships provided to 230 university students until their graduation
Toshiba scholarships provided to 230 university students until their graduation

Photo of Rugby workshop in Iwaki City
Rugby workshop in Iwaki City

With a view to supporting young people's education, which is of crucial importance in the restoration of Japan, Toshiba provides 100,000 yen per person per month as a Toshiba scholarship to 230 university students living in Iwate, Miyagi, and Fukushima Prefectures until their graduation. These scholarships are awarded to students who have difficulty in continuing their education due to financial reasons as a result of the Earthquake. Fifty recipients celebrated their graduation in March 2012.

In addition, as part of activities to support children, members of Toshiba sports clubs, including the baseball and basketball clubs and the Toshiba rugby club, which is active in the leading national league, held sports workshops for children in affected areas. We also supported the Tohoku Teacher Encouragement Project, which was organized by Real Science Education Institute, an NPO that promotes experiential science and math education, for elementary, junior, and senior high school teachers.

Taking action for a prompt recovery after disaster strikes
“Social Contribution Activities” Disaster Relief Website


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