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CSR Corporate Social Responsibility

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Response to the Great East Japan Earthquake and Recovery Support Activities

Response to the Great East Japan Earthquake and Recovery Support Activities: Continuing to provide support for affected areas in cooperation with Group companies in Japan and overseas

  • Assistance Activities
  • Recovery Support programs
  • Maintain the integrity of the Fukushima Nuclear

Recovery Support programs

Support programs: Supporting the recovery of fisheries in Tohoku: New employees participating in support activities in Ishinomaki and Minamisanriku

Photo of Sorting and packaging salted wakame seaweed
Sorting and packaging salted wakame seaweed

Photo of Making weights (sand bags) to sink seaweed nets in the water
Making weights (sand bags) to sink seaweed nets in the water

Toshiba Group incorporated fisheries support activities into its training program for new employees in FY2012. From April 16 to 20, 767 new Toshiba employees stayed in Ishinomaki City and Minamisanriku-cho in three groups to help ship wakame seaweed under the guidance of local fishermen.

This training program was implemented in cooperation with JEN, a government-certified NPO. The purpose of the training was to support the recovery of fisheries, a key industry in the affected areas, as well as to provide an opportunity for new employees to think about their roles and responsibilities as a good social member through interaction with local residents.

We also contributed to the local economies by donating tools required for fishing operations, and by staying at hotels, purchasing supplies, and shopping at local stores.

Comments about Toshiba Group's activities

We would be pleased if we could help these young people to grow strong and work to the best of their abilities, just like fishermen.

I admire Toshiba for having sent all its new employees to the affected areas for training. I got the impression that these young people still have much to learn as working members of society and I hope they will be able to use this opportunity to learn as much as possible. We would be pleased if we could help these young people to grow strong and work to the best of their abilities, just like the fishermen in this area who are striving to overcome the damage from the Earthquake and rebuild their lives. We would like to help them learn and grow as working members of society while they are here.

Photo of Yasufumi Miura JF (Japan Fisheries Cooperative) Miyagi
Yasufumi Miura
JF (Japan Fisheries Cooperative) Miyagi


Young people's activities gave us courage

Photo of Keiko Kiyama Secretary General Government-certified NPO JEN
Keiko Kiyama
Secretary General
Government-certified NPO JEN

Many of the young people may have wondered how their activities could be of any use during such a short period of time. However, JEN's staff members easily noticed changes in their attitude well before they finished their activities to go home. These young people brought new life to the local communities. Their message will be conveyed to local residents and will change the fishermen's lives as well. Working with young people enabled the local fishermen to regain their self-confidence and pride and also to find courage.

I hope these support activities encourage new Toshiba employees to realize that human relationships can generate so many positive things and to draw lessons for their future work from their experience. I would be delighted if Toshiba Group will continue with these wonderful activities.

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Support programs: Supporting the recovery of fisheries in Tohoku:Continuing to exhibit the local products of Tohoku

Selling Fukushima Prefecture's local products at Toshiba Group CSR Conference
Selling Fukushima Prefecture's local products at Toshiba Group CSR Conference

We are continuing to organize fairs to sell local products of Aomori, Iwate, Miyagi, and Fukushima Prefectures at the stores in the Toshiba head office building and at Toshiba plant. In FY2011 we held fairs in collaboration with antenna shops in these prefectures and NPOs, selling confectionery, rice, sake, and other local products to Toshiba employees with the aim of supporting the recovery of the affected areas.


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