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Featured in CSR Report 2007
Note) Contents and Titles as of June 2007
Toshiba Group has positioned the implementation of CSR-oriented management as one of the three pillars of management and engages in CSR activities group-wide. In addition to efforts to firmly establish the Toshiba Group Standards of Conduct in the hearts and minds of employees across the globe, in fiscal 2006, we designated December as Toshiba Group CSR Month. By raising the awareness of CSR, we attempt to promote thorough inculcation of CSR at each employee level and see its effect reflected in the day to day business activities.
We have designated December as Toshiba Group CSR Month. In 2006, at the beginning of the CSR month, President Atsutoshi Nishida sent email to Toshiba Group companies worldwide calling on every employee to perform self-assessment of their own values and behavior in light of the Toshiba Group Standards of Conduct. To ensure everyone fully understood his message and to promote rigorous implementation of CSR policies worldwide, Japanese, English, and Chinese versions of the message was prepared. Chief CSR Officers at Toshiba business sites and about 500 Group companies in Japan and overseas conducted inspections of CSR activities at their organizations. The inspection items covered included CSR management, compliance and customer satisfaction enhancement, and the deficiencies identified were to be addressed.
CSR Conference (Toshiba headquarters)
On December 15, 2006, Toshiba held the Second Toshiba Group CSR Conference, which was attended by about 500 senior executives, Chief CSR Officers at Group companies and business sites, and labor union representatives. The conference began with presentations of best CSR practices around the world. Representing business sites in Japan, the Yokohama Complex delivered a report on interaction with local residents through environmental activities at a lagoon created at its site. And representing overseas group companies, Toshiba China reported on its engagement with CSR, notably 34 years of social contribution activities since Toshiba started doing business in China and the positive recognition those activities have earned in over there. Also, the second Toshiba ASHITA Awards (presidential awards for corporate citizenship achievements) ceremony was held and awards for excellence were presented to 16 groups. There were 944 applications (739 from Japan and 205 from overseas), nearly double the 547 received the previous year, indicating that CSR activities are becoming entrenched throughout the Group.
On December 21, 2006, the Yokohama Complex, Isogo, Japan held a dialogue with representatives of the local community. Those invited included the head of the local neighborhood association, an elementary school principal, a university professor, representatives of nearby companies, and a specialist on employment of people with disability. The dialogue solicited opinions on matters regarding Toshiba's initiatives for information exchange with the local community, environmental communication and the employment of people with disabilities with the aim to reflect the outcome in future activities. A lagoon created by converting a regulating pond into a biotope, a habitat for plants and animals where biodiversity is nurtured, serves as a fitting symbol of environmental commitment of Yokohama Complex and has received acknowledgement as being beneficial to the community. This fine example of the restoration of a rich ecosystem serves as a fascinating outdoor classroom for youngsters to learn about the world of nature. Other suggestions received include engineers giving special science classes for youngsters and opening more facilities and events for general public providing opportunities to see the work at the complex. Yokohama Complex will strive to incorporate these valuable suggestions to enrich future activities.
Opinions and Requests
| Mr. Isao Suzuki, Chairman, Sugita Area Neighborhood Association |
“I would like Yokohama Complex to be more open to the community.” |
|---|---|
| Ms. Yumiko Imai, former principal, Sugita Elementary School |
“I am grateful to Yokohama Complex for letting our classes use its grounds for physical education.” |
| Mr. Yoshinari Koyama, Professor, Kanto Gakuin University |
“Opportunities to actually see Toshiba's work would serve a significant purpose of company visit for student.” |
| Ms. Saeko Akimoto, Director, Denkikanagawa Center for Community Welfare |
“I would like Toshiba to share its commitment for employment of people with disability with other companies and encourage them to do the same.” |
The biotope lagoon created where there was formerly a regulating pond
A tour for elementary school students
Reed-beds at the edge of the lagoon
Soliciting the views of customers around the world is a valuable source of feedback for product development (at a hospital in South Africa)
Toshiba Medical Systems Corp. develops and manufactures medical equipment, marketing it in 120 countries around the world. The company is cultivating a corporate culture that puts customer satisfaction first. Customer satisfaction surveys conducted continuously since fiscal 2002 covering client hospitals and clinics, helped Toshiba Medical Systems to steadily improve its performance in enhancing customer satisfaction. Currently, the company is focusing on reducing its dissatisfaction score to zero. The president and senior management receive an immediate alert if a disapproving response is received regarding its products and services. The cause is immediately identified and the finding is fed back into improvement programs. To spur performance improvements throughout the year, in 2006 Toshiba Medical Systems designated October as Quality Improvement Month, where the efforts to improve customer satisfaction is highlighted throughout the company. During the month, cases both benefiting and hindering customer services were collected and customer's opinions were publicized throughout the company as a way to inspire concerted effort, taking quality to new heights.
Sachiko Isono
Application Specialist Toshiba Medical Systems Corp.
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Taking Our Cue from Customer Opinions
To realize highly accurate diagnosis and systems offering superb ease of use, customer's opinions are fed back daily into the development team. Our concern encompasses not only the specialists opinions about performance and usability of the products but also patients' perspective on comfort and convenience. All the information is translated into product improvements.