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CSR Corporate Social Responsibilities

Committed to People, Committed to the Future.

Support for Diverse Work Styles

Work-Style Innovation

Photo of Internal website ; Enjoy your work!

Internal website: Enjoy your work!

Work-style innovation (WSI) refers to a campaign aimed at creating a positive spiral, where employees work very hard and efficiently and also make the most of their private live to rejuvenate and improve themselves so that they can add higher value to their work.
In connection with this, Toshiba Group has been promoting a work-style reform through the following two approaches: the self-management approach, taken by each employee, and the team management approach, led by a team leader. We have also been conducting a campaign with the catchphrase “Enjoy your work!”, for which we have created a related web page on our intranet as a way of letting employees learn from the experiences of top managers and co-workers.

Toshiba Initiative: Introduction of a system for visualizing working hours

In order to promote WSI, it is necessary to accurately monitor the work hours of each employee. For this purpose, in FY2009, Toshiba introduced a system that, by displaying the work hours of each employee on their computer, enables working hours to be visually monitored. In FY2010, we introduced the systems for work record notification and work record display, in order to make employees and their superiors pay constant attention to work hours.

The work record notification system automatically sends an e-mail to each employee and their superior to inform them of their work record. The work record display system uses the three traffic light colors (red, yellow and green) to classify each employee's current work record, thereby drawing attention to overtime work hours.

This system supports the visualization of work hours.

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Supporting Employees' Work and Childcare

Toshiba Group strives to enhance the flexibility and scope of systems that allow employees to change their working styles according to their personal circumstances.

Toshiba has supported the concept of work-life balance since the 1990s, implemented various measures based on the Next Generation Education and Support Promotion Act since FY2005, and established support systems that exceed the statutory requirements.

Diverse Working Style Options and Employee Participation (Toshiba Corp.)
System Period FY2009 FY2010
Childcare leave Until the child is 3 years old,
even if the spouse is not working
Male:13 Male:11
Female:272 Female:269
Paternity leave Up to 5 days including the day of birth within 2 weeks of the birth Male:360 Male:356
Familycare leave Up to 365 days per person requiring nursing Male:10 Male:5
Female:4 Female:3
Short-time shift For childcare: Until the child finishes the third grade of elementary school
For nursing care: Up to 3 years per person
Male:3 Male:8
Female:371 Female:399

Evaluation by External Parties

Certification Label (May 2007)

Certification Label (May 2007)

We implemented measures in accordance with the Next Generation Education and Support Promotion Act since April 2005 and obtained the Next Generation Support Certification Label in 2007.

With these pace-setting initiatives Toshiba won the Nikkei Kosodate (“Child-Rearing”) Award in 2007.

Nikkei Woman of the Year 2011

At the Woman of the Year 2011 Award Ceremony, which was held by Nikkei Woman1 and supported by the Cabinet Office (Japan), Rieko Fukushima, a Senior Research Scientist at the Multimedia Laboratory in Toshiba's Corporate Research & Development Center, was awarded the Grand Prize. She was commended for her achievements as the team leader who led the development of glasses-free 3D displays and also as a role model for working mothers seeking to balance career and family.

Her invention of a natural, easy-to-watch 3D display also won the 21st Century Invention Prize at the 2010 National Invention Award Ceremony.2

Ms. Fukushima's achievements have greatly contributed to the future development of the display market while she has become a role model to Toshiba Group employees, inspiring them to further develop and advance their careers.

1 Nikkei Woman: A popular Japanese magazine for career women

2 This is the top prize awarded to an invention that is expected to contribute to the creation of a 21st-century society.

Award winner's comment

Photo of The prize winner, Rieko Fukushima (to the left), and her family

The prize winner, Rieko Fukushima (to the left), and her family

I find myself very lucky to have a supportive family and a nondiscriminatory workplace where women are found to be capable of doing important work. It was very satisfying as a researcher to be involved in the entire process from the developmental stage to the mass production stage. This prize has encouraged me to strive further in research activities.

Toshiba Initiative: Establishment of our internal childcare center “Kirame-kids”

Photo of Internal childcare center “Kirame-kids Yokohama”

Internal childcare center “Kirame-kids Yokohama”

Photo of Handmade signboard

Handmade signboard

In an effort to support the work-life balance of employees, we opened an internal childcare center named “Kirame-kids Yokohama” on the premises of one of our business sites, Yokohama Complex, in April 2011. The center began operation with 18 children aged 0 to 4. Its flexible childcare services such as two-day-a-week care, three-daya-week care, and temporary care can meet the needs of working mothers as well as working fathers. The center, with a large garden and abundant greenery, provides a full-time high-quality childcare service in a relaxed atmosphere. We plan to provide various preschool education programs as well.

Toshiba Initiative: Male employee participating in childcare

Photo of Junpei Matsumoto HR &	Administration Division,

Junpei Matsumoto,
HR & Administration Division,
Toshiba Semiconductor Company

I took paternity leave to attend my wife's delivery in her parents' hometown, and also took an additional 10-day leave. Having watched the process, including childbirth, I am convinced that childcare should not be sole the responsibility of my wife. I am, therefore, taking an active part in raising our child along with my wife.

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Availability of Diverse Work Styles

At Toshiba, there is a provision of flextime so that employees can work more efficiently according to their independent time management. We aim to increase work efficiency by cultivating a corporate culture that emphasizes self-motivation and creativity.

“Family Day” initiatives and days set to leave the office at normal quitting time

In order to accelerate work-style innovation and create time for employees to spend with their families, Toshiba Group is implementing various initiatives, such as ensuring that all employees leave work at the official quitting time at least two days during Japan's “Family Week” in November.

During others months also, particular days are fixed for each operation site to encourage employees to leave the office at normal quitting time during such days.

Long Leave System

In order to encourage employees to take leaves for clear and meaningful objectives, Toshiba has introduced a long leave system so that each employee can avail of a maximum of 20-day accumulated leaves for self-development, social contribution activities, nursing, and treatment of non-occupational injuries and diseases and conditions, including infertility.

Benefits

Toshiba Corporate Pension Plan

In addition to old-age pension plans by government-managed welfare pension insurance, Toshiba has a corporate pension plan for increased benefits.

Teatime, a selective welfare system

Toshiba offers a selective welfare system called “Teatime” under which employees can make choices according to their needs from a wide range of welfare benefits and can receive subsidies from the company for such choices.

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Education and Training on Nurturing Diversity

Listed below are some of Toshiba's activities to enhance employees' awareness of the importance of nurturing diversity and inclusion, while promoting work-style innovation.

“Kirameki” Booklet (from FY2004 to 2006)

Photo of “Kirameki” Booklet

“Kirameki” Booklet

Internal PR magazines focusing on the importance of a healthy work-life balance were distributed to all employees. (Approximately 80,000 copies of the nine issues of the magazine were distributed, including to employees at group companies in Japan)


Distribution of Work-Style Innovation Handbook (FY2007-FY2008)

Since FY2007, we have established a training program to help employees acquire the skills to work more efficiently according to priorities. In FY2008, we distributed to all our employees in Japan copies of the work-style innovation handbook (approximately 100,000 copies) that summarizes the management know-how for working efficiently and the concept of work-style innovation, also providing examples of the various work-style innovation initiatives at business sites.

“Kirameki Times” Newsletter (from FY2007 onward)

photo of Kirameki Times

Kirameki Times

As part of our awareness-raising activities regarding diversity and WSI, we issue a quarterly internal newsletter called the “Kirameki Times.” This Japanese-English bilingual newsletter carries messages including from the president and other executive officers, offering examples of the implementation of WSI.

(Approximately 100,000 copies distributed, including to employees at group companies in Japan)


Handbook on support of work-life balance (from FY2006)

A brochure on systems designed to support the achievement of a healthy work-life balance and communication concerning maternity, childcare, etc. at workplace was distributed to all employees.

Handbook on systems to support child-rearing (from FY2008 onward)

An easy-to-understand brochure on systems designed to support working mothers and fathers from pregnancy through to their return to work, including necessary procedures, was distributed to employees concerned.

Handbook on plans to support nursing care (from FY2010 onward)

A handbook that provides information on the various plans supporting family/nursing care so as to help balance work and family care.

Note: Available on intranet only.



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