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Support for Local Community Development

Contributing to Economic, Educational, and Cultural Development in Host Countries around the World where We Do Business

Toshiba Group contributes to the development of local communities and solution to issues imposed on them through not only our business activities, but also our worldwide corporate citizenship activities. At our manufacturing sites, we have been making efforts to localize management, foster management development, and promote local procurement. We have also contributed to the development of social infrastructure in developing and emerging countries in addition to the development of products that meet the needs of local communities.
In an effort to provide continuous support to the areas affected by the Great East Japan Earthquake, we are making plans for the restoration and development of local communities in these areas based on local interviews and the analysis of local needs.

Tohoku Earthquake and Tsunami

Major Progress and Achievements in FY2013

Major Progress and Achievements in FY2013 India: Starting Collaborative Research with IIT Madras in India Experimental program for the improvement of local life in India’s Maharashtra Province America/Canada: Holding science and technology competition Japan: Development of a weather radar for forecasting the occurrence of heavy rainfall and tornadoes Japan: Serving seafood produced in Miyagi Prefecture at company cafeterias to support the recovery of the areas affected by the Great East Japan Earthquake Japan: Opening Toshiba Science Museum Philippines: Sending doctors and dentists to local communities South Africa: Training electric locomotive maintenance engineers in South Africa China: Establishing Toshiba Carrier Air Conditioning (China)

Contributing to Solving Regional Social Issues through Business

Social Infrastructure Business such as Smart Community

The rapid growth in world population, concentration of people in cities, increasing demand for energy, and information explosion due to ICT and networking-all of these issues are becoming increasing concerns, resulting in the urgent need to innovate in the areas of energy and storage. At the same time, city dwellers seek comfortable, convenient, safe, and secure living environments and earnestly desire solutions that support such lifestyles. “Smart communities” are expected to be one such solution to balance these interests. In order to contribute to the development of affluent future communities, Toshiba Group will carry out smart community projects around the world.

Smart community by Toshiba Group

Created new category “Social Contributions by Business” to Corporate Citizenship Award to Promote Contribution to Solving Global Social Issues through Business

In FY2013, in addition to the conventional Corporate Citizenship Award, Toshiba Group created a Business Division Award to promote contributions to solving global social issues through business. Based on recommendations from business divisions, we assessed and selected projects for the awards from the perspectives of problem-solving potential and citizenship through extensive discussions with five outside evaluation committee members from NPOs and NGOs.

FY2013 Corporate Citizenship Award in “Social Contributions by Business” Category

Support for the employment and independence of intellectually disabled people
Toshiba With Corporation

Cleanup 
work by Toshiba With employee
Cleanup work by Toshiba With employee

Toshiba With Corporation is a Toshiba Group subsidiary established in 2005. At Toshiba With, employees with intellectual disabilities are engaged in business operations for cleaning, printing, mail delivery, and health care within Toshiba Group. Through these operations, employees learn about work responsibilities, sense of purpose, and enjoyment in work, along with social rules and manners in order to achieve independent living.
The independence of the people with intellectual disabilities requires not only employment opportunities, but also support in living, including lifestyle and health management. To this end, the company works in close collaboration with disabled people’s families and support organizations to create a unified support system.
We will continue to support promoting awareness and understanding of disabilities, fostering employee self-reliance, so everyone may play a more active role in society.

Comments by an outside evaluation committee member (chairperson):

Photo: Yayoi Tanaka (President of Japan NPO Research Association)
Yayoi Tanaka
(President of Japan NPO
Research Association)

Focused on the appropriate mission of supporting the independence of the people with intellectual disabilities, this program provides such people with employment, by making the most of the advantage of the company in a very appropriate way. Employment of disabled people requires not only the provision of workplaces, but also consideration of their living conditions. I was especially impressed that the company is working in close collaboration with local government organizations. This project still has room for improvement in terms of profitability. However, if the company can work out measures to improve its profitability, it may succeed in creating innovations in solving social issues regarding the employment of the people with disabilities.

FY2013 Corporate Citizenship Award in the Business Division Category

Reducing CO2 emissions and living in harmony with local communities using a compact geothermal power generation system
Toshiba Power Systems Company Thermal and Hydraulic Power Division

Photo: Geothermal power generation
Geothermal power generation

Geothermal power generation is attracting public attention as a natural energy source that emits relatively small amounts of CO2. Toshiba started a business that makes effective use of geothermal power generation at Nakao Hot Springs in the Okuhida region (in Gifu Prefecture). The company developed an environmentally harmonious, compact power generation system; at the same time, it proposed a new business model for living in harmony with the local community. In addition to using steam to generate electricity and sharing hot water with spa service providers, the company’s proposals also included providing an emergency power source to be used during disasters and creating employment at the geothermal power station. Toshiba explained its business model through close dialogue with the local community and achieved consensus among all interested parties.
The relationship with the local community becomes stronger as more and more local community residents gain a deeper understanding of the project. Consequently, a foundation is being formed to work together with local residents to solve social issues regarding the economic development of the local community.

Comments by an outside evaluation committee member:

Photo: Emiko Nagasawa (Keidanren Business Service Planning Office Director )
Emiko Nagasawa
(Keidanren Business Service
Planning Office Director)

The company correctly understands the obstacles to geothermal power generation and is making efforts to overcome the obstacles. In particular, I was impressed with the fact that the company is well aware of the need to collaborate with stakeholders—and above all, local community residents—and is striving to achieve multiple objectives so as to maintain the balance between environmental protection and economic interests. Local residents’ expectations and satisfaction provide an effective driving force for the project. We hope that the company will be able to establish similar relationships with local community residents in other areas as well.

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Development of Products that Meet Local Needs

Development of a weather radar for forecasting the occurrence of heavy rainfall and tornadoes

Photo: Weather radar being constructed
Weather radar being constructed

In August 2013, in collaboration with the National Institute of Information and Communications Technology (NICT) and Osaka University, Toshiba developed a phased array weather radar to observe heavy rainfall (local downpours) and tornadoes and started experimental weather observation on Osaka University’s Suita Campus.
With conventional weather radars lacking the speed and accuracy required to forecast the occurrence of heavy rainfall and tornadoes, it has been difficult to provide accurate information for evacuation. Therefore, there are high expectations for the development of technologies that enable more detailed observation in a shorter period of time.
We will continue the observation, which is also a performance assessment test, to study the mechanism of unexpected local weather phenomena. At the same time, we aim to improve the accuracy of evacuation information and to prevent accidents by detecting early signs of the phenomena.

Development of home appliances for Southeast Asia and other developing countries

Photo: Medium-sized refrigerator released in countries in Asia
Medium-sized refrigerator released in countries in Asia
Photo: Home-visiting consumer survey
Home-visiting consumer survey

Toshiba Lifestyle Products & Services Corporation periodically visits homes in different regions in Southeastern countries, such as Thailand, Vietnam, and Indonesia as well as in India to conduct consumer surveys through daily life observation and interviews. Based on survey results, the company develops products that meet local needs.
In the development of refrigerators, for example, the company conducted research not only on refrigerators but also on people’s lives in general to study their current lifestyles, signs of lifestyle changes, and variance in the use of refrigerators in accordance with cultural background. Based on the survey data, the company released a medium-sized refrigerator in countries in Asia in April 2014. Having a simple and sophisticated design, the refrigerator provides convenient and user-friendly features that fit the changing dietary habits and lifestyles in Asia, such as large room for vegetables bought in the market every day and a chilled compartment that keeps plastic-bottled beverages for guests cool.

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Job Creation and Human Resource Development

Establishing Toshiba Carrier Air Conditioning (China)

Photo: Established company in China
Established company in China

In January 2014, Toshiba Carrier Air Conditioning (China) began its operations in the Hangzhou Economic and Technological Development Zone (Xiasha) in China. This company was established for the purpose of manufacturing and selling highly efficient and reliable products, expanding job opportunities for local people. It also aims to reduce burdens on the environment throughout the product lifecycle with consistent operation of manufacturing, sales, and after-sales service.
Prior to the first production, Japanese engineers were dispatched for technical assistance in purchasing precision parts for highly efficient motors from local vendors. We continue promoting local procurement under the policy of localization.

Training electric locomotive maintenance engineers in South Africa

Photo: Electric locomotive (15E) for iron ore transport for which Toshiba delivered electric products
Electric locomotive (15E) for iron ore transport for which Toshiba delivered electric products

From FY2006 to 2010, Toshiba Social Infrastructure Systems Company participated in bids held by Transnet Limited, a South African public transportation corporation. In a project organized with Mitsui & Co., Ltd. as the main contractor, Toshiba received, jointly with the South African train carriage manufacture Union Carriage and Wagon (UCW), an order for 110 electric locomotive carriages for coal transport and 76 carriages for iron ore transport. Toshiba completed the delivery of all carriages by the end of FY2013. In order to support the safe operation of the railroad as well as to generate employment and to train engineers, Toshiba also employs and trains local residents as engineers for the maintenance and inspection of locomotive carriages.

Support for the employment and independence of people with intellectual disabilities

Toshiba supports the employment and independence of people with intellectual disabilities through Toshiba With. This support program was awarded the Toshiba Group Corporate Citizenship Award in the business division category, which was newly created in FY2013.

FY2013 Corporate Citizenship Award in the Business Division Category

Supporting the training of industrial product designers in Thailand in cooperation with JEITA

Designer education session
Designer education session

In July 2013, with great interest in Thailand, Toshiba offered an advanced course of industrial design with the theme of ecological design in cooperation with the Federation of Thai Industries (FTI) and the Japan Electronics and Information Technology Industries Association (JEITA).
The FY2013 training session, the fourth in its series, was held for 16 employees of local companies, most of whom were engineers. Based on their understanding of and experience in design thinking, designers from the Toshiba head office guided trainees through a series of design processes, from identification of issues in fieldwork to proposal and verification of solutions using prototypes, thus supporting the development of industrial designers.

Serving seafood produced in Miyagi Prefecture at company cafeterias

Photo: Seafood from Miyagi Prefecture served at company restaurants
Seafood from Miyagi Prefecture served at company cafeterias

Since September 2012, to support the recovery of the areas affected by the Great East Japan Earthquake, Toshiba Group has been serving seafood produced in Miyagi Prefecture at 41 Toshiba Group restaurants in Japan, including the Toshiba head office cafeteria.
In FY2013, we took this initiative one step further and appealed for cooperation at a briefing meeting where Toshiba’s major suppliers gathered together from Japan and overseas. As a result, 11 companies agreed with our proposal and served food using seafood from Miyagi Prefecture as ingredients at their respective company cafeterias.

Experimental program for the improvement of local life in India

In India, power supply remains less than 90% of power demand. In particular, due to power shortages during the nighttime, rural regions are having difficulty in education for children. In Chikhalgaon, Maharashutra Province, Toshiba is working in collaboration with Lokmanya Public Charitable Trust, a regional NGO, to undertake an experimental program that aims to support the improvement of the local living standard by LED lighting operated using solar battery systems to make up for power shortages.

Photo: Solar battery system installed on the rooftop of a building
Solar battery system installed on the rooftop of a building

Photo: Toshiba LED street lamp
Toshiba LED street lamp

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Cooperation with Local Universities and Research Institutes

Starting Collaborative Research with IIT Madras in India

Research and development at IIT Madras
Research and development at IIT Madras

In order to raise international competitiveness, Toshiba group enhance its capabilities to respond swiftly to market changes even in R&D field. In Asian countries, the Group promotes joint R&D with local universities and business firms by establishing not only production bases but also engineering and development bases in each major area in which it operates.
As part of these efforts, we set up an R&D division in India (Bangalore) in January 2013, and started collaborative research with IIT Madras from October 2013.
In the future, we aim to create products for global markets, including those in developed countries, through research and development in emerging countries, including China and India.

Presentation on social infrastructure and environment joint research results

Photo: Reporting session in China’s Hangzhou
Reporting session in China’s Hangzhou

The sixth Research Result Reporting Session of the Tsinghua-Toshiba Energy & Environment Research Center was held in China’s Hangzhou in March 2014.
At the reporting session, research partners from Japan and China worked in pairs to make joint presentations on the results of each of the 12 latest research projects relating to energy, the environment, and language processing technologies.
We will make the most of these research results in the future development of products with a view to promoting business development in the Chinese market and to contributing to environmental conservation, including with regard to the effective use of energy resources.

Lecture on Leadership and Human Resource Development in the Era of Globalization at Tsinghua University

Photo: Chairman (at the time) Nishida speaking on the platform
Chairman (at the time) Nishida speaking on the platform

Toshiba Chairman Nishida (at the time) provided a lecture on Leadership and Human Resource Development in the Era of Globalization at the School of Public Policy and Management of Tsinghua University in Beijing, China, with 250 visitors, including students and other university-related parties, in attendance. The lecture covered the following five themes: creation of innovation; sustained productivity improvement; improvement of organizational immunity; corporate social responsibility; and development of global personnel. There were active discussions at the Q&A session held after the lecture.

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Contributing to Health and Community Medicine

Sending doctors and dentists to areas around a factory in the Philippines

Medical examination of local residents by doctors sent by the company
Medical examination of local residents by doctors sent by the company

Toshiba Information Equipment (Philippines), Inc. since 2006 has been providing medical and dental examination services to promote and improve the physical well-being of intended beneficiaries in the nearby community. In FY2013, the company continued to dispatch a team consisting of doctors, dentists, nurses, and many employee volunteers under the collaboration with local medical NPO, Maxicare Philippines. In addition, it offered education programs on occupational health and safety as well as environmental protection to residents while waiting for their examinations.

Pink Ribbon Campaign (for Breast Cancer Awareness)

The Toshiba Group supports the Pink Ribbon Campaign for early detection, diagnosis, and treatment of breast cancer by providing diagnostic X-ray mammography, ultrasound, and MRI systems. All efforts in this regard contribute to improvements in women’s health around the world.

Social Contribution Activities - Pink Ribbon Campaign

Blood Drives

The Toshiba Group holds year round blood drives throughout the world. In fiscal 2012, 8,510 Toshiba Group employees gave a total of 3,063 liters of blood.

Social Contribution Activities - Blood Drives

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Support for Education and Cultural Activities

Science and Technology Education

Toshiba Science Museum opened

Photo: Toshiba Science Museum Future Area
Toshiba Science Museum Future Area

On January 31, 2014, the Toshiba Science Museum opened on the second floor of the Smart Community Center in Kawasaki City. The mayor of Kawasaki City attended the opening ceremony as the representative of the local community. The former Toshiba Science Museum, which received a total of 9 million visitors at the Komukai Plant site during the 52 years from 1961, was closed and replaced by the new museum, which is designed to allow visitors to experience the latest technologies.
The museum is composed of a variety of areas, which include the history area, where the room of Toshiba’s founder and the first Toshiba product are exhibited; the future area, where cutting-edge technologies from the present to the future are exhibited; and the science area, where parents and children can enjoy science experiments and workshops together. A variety of amusement exhibitions are displayed so that visitors can enjoy the experience of cutting-edge technologies. The museum is visited by many people every day, including children from the local community.

Toshiba Science Museum

Workshop with local elementary school children in a social experiment project on Miyakojima Island

Photo: In front of the wall painting created at the workshop
In front of the wall painting created at the workshop

In collaboration with Miyakojima City and Honda R&D Co., Ltd., Toshiba is undertaking a Social Experiment Project for the Utilization of the Miyakojima City Compact Electric Mobility System.
This social experiment aims to reduce CO2 emissions and realize a secure and sustainable society using renewable energy to operate super-compact electric vehicles (EV) with high environmental performance. Having installed photovoltaic power generation systems, storage batteries, and electric charging facilities, Toshiba is currently studying how to achieve an optimal balance between the amount of photovoltaic power generation and storage battery capacity for super-compact EVs to be operated on the island using only renewable energy.
In January 2014, the Toshiba Design Center hosted a workshop for local elementary school children to learn about the environment while creating a wall painting for an EV station. In March, engineers of Toshiba Social Infrastructure Systems Company held a class on energy and future society.

Toshiba invited students and teachers from schools that won an Energy Education Awards to visit its Turbine Works and the Toshiba Science Museum.

Students from Fukui National College of Technology visiting the Turbine Works
Students from Fukui National College of Technology visiting the Turbine Works

Toshiba is promoting a program to encourage students to take greater interest in the environment and science in general by inviting students and teachers from schools that have won a top prize at the Energy Education Awards sponsored by the Japan Electric Association to visit our business sites and other facilities.
In FY2013, we invited students and teachers of Fukui National College of Technology, the winning schools at the Eighth Energy Education Awards, to take a tour of the Keihin Product Operations’ Turbine Works and the Toshiba Science Museum.

Science and Technology Competition for Children in the U.S. and Canada

Awards ceremony in Washington, D.C.
Awards ceremony in Washington, D.C.

Since 1992, Toshiba Group has worked with the National Science Teachers Association to host the ExploraVision Awards (EVA), a science and technology competition for k-12 in the United States and Canada.
EVA is a competition aiming to encourage dreams in which children make predictions about technologies that they believe will become feasible within 20 years based on today’s science and technology. The program celebrated its twentieth anniversary in June 2012, commemorating its long history as a Japanese company’s science education support program in North America. The number of participants up to FY2013 totals more than 320,000, and more than 95,000 applications have been filed. Each year, we invite eight teams that have made excellent proposals to attend an awards ceremony held in Washington, D.C. We also provide opportunities for each winning team to present their award-winning work and visit their local Congressional representatives to report on their winning EVA. Toshiba employees cooperate in holding the event and guiding teams on their visits.

Social Contribution Activities - Science and Technology Competition (North America)

Co-sponsoring the TOMODACHI Initiative

Photo: Photo taken at a press event held on February 13 at the official residence of the U.S. Ambassador
(From the left: U.S. Ambassador Kennedy, Irene Hirano Inouye, and Toshiba Chairman (at the time) Nishida)
Photo taken at a press event held on February 13 at the official residence of the U.S. Ambassador
(From the left: U.S. Ambassador Kennedy, Irene Hirano Inouye, and Toshiba Chairman (at the time) Nishida)

In FY2014, to support the TOMODACHI Initiative organized by the United States government and the U.S.-Japan Council (President: Irene Hirano Inouye), Toshiba started co-sponsoring the initiative as a strategic partner.
The TOMODACHI Initiative aims to promote communication among young people by inviting Japanese and American high school students to Japan every August to provide them with the opportunity to discuss how to solve various social issues facing the world. In FY2014, the first year of the initiative, we provide students with an opportunity to think about social issues through an experiential program with a view to realizing a smart community and creating a sustainable society. Through this initiative, Toshiba will support efforts to cultivate young leaders who aim to contribute to the mutual development of Japan and the United States.

Teaching Competition (China)

Photo (left): A representative of Toshiba China Co., Ltd. (at the time)
Photo (left): A representative of Toshiba China Co., Ltd. (at the time)

Seeking to contribute to the future development of scientific and technical human resources in China, in FY2008 we established the Contest of Math and Science Teaching Program for Normal University Students in China in cooperation with China’s Ministry of Education. This is a contest for students of Chinese teacher training universities.
From fiscal FY2010, we expanded the scope of the contest to comprise the entire country, and in fiscal FY2013, approximately 12,000 students from 42 teacher training universities throughout China participated.

Social Contribution Activities - Teaching Competition (China)

Toshiba Youth Conference

In August 2013, the “TOSHIBA YOUTH CONFERENCE FOR A SUSTAINABLE FUTURE 2013” summer camp was held over an eight-day period. High school students and teachers who visited Tokyo from the United States, Thailand, Poland, and Japan participated in this sixth summer camp. Under the theme “Achieving Harmony with the Earth,” participants gained a deep understanding of global environmental problems through lectures, field observation, and discussions.

Photo: Group photo taken at a ceremony
Group photo taken at a ceremony

Photo: Heated group discussion
Heated group discussion

Supporting the Construction of Hope Elementary Schools in China

Children at a Toshiba Hope Elementary School
Children at a Toshiba Hope Elementary School

Toshiba Group companies in China have supported the construction of Toshiba Hope Elementary Schools since 2001. Since 2005, we have constructed schools every year in collaboration with the China Youth Development Foundation. To date, a total of 23 schools have been built, and temporary buildings are being offered to four schools. After the schools open, we continue to support them through donations of personal computers, books and stationary.

Support for Cultural Activities

LED lighting illuminates cultural heritage

In an effort to reduce environmental impact and to achieve high artistic standards at the same time, Toshiba is replacing conventional lights with LED lighting systems in a variety of cultural buildings and museums around the world.

Photo: LED-illuminated five-story pagoda
LED-illuminated five-story pagoda

Toji Temple’s Five-story Pagoda

In December 2013, we installed a Toshiba LED lighting system at Toji Temple (also known as the Kyoo Gokokuji Temple), the head temple of the Buddhist Shingon Sect, to illuminate the temple’s five-story pagoda.
When replacing conventional lights with the LED lighting system, we strived to reduce the electricity consumption required for the illumination without changing the traditional image of the gold-glowing five-story pagoda.
To this end, we conducted an on-site lighting experiment to verify that the LED lighting system to be installed would not only reduce electricity consumption but would also provide bright enough light to maintain the traditional image of the five-story pagoda. We were able to reduce electricity consumption (CO2 emissions) required for lighting by approximately 51% compared with conventional HID lighting, without changing the image of the gold-glowing five-story pagoda of Toji Temple.

Photo: Illumination event
Illumination event

New York Grand Central Station

In November 2013, Toshiba delivered an LED lighting system to New York Grand Central Station, which is a historic building that serves as a landmark in New York, and held an LED illumination event for the new lighting. Used by approximately 750,000 people per day, Grand Central Station is one of the symbols of New York; many movie scenes have been shot at the station. The year 2013 marked the centennial of the construction of the station building. In the illumination event, we attached lighting devices to the 354 windows on the western side of the main concourse and projected a variety of images created by the lighting designer, including Thanksgiving and Christmas motifs.

Photo: LED-illuminated exhibition room
LED-illuminated exhibition room

Boston Museum

Toshiba delivered an LED lighting system to the Boston Museum for the exhibition room used in the special art exhibition, Boston Loves Impressionism, held at the museum from February to May 2014. Designed to enable the adjustment of the color temperature, LED lighting can provide light that closely resembles natural light and also reduce ultraviolet and infrared rays to prevent the brown discoloration of paintings. Therefore, it can effectively reduce environmental impact and satisfy high artistic standards at the same time.

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