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Home > About Toshiba > Social and Environmental Activities > Environmental Management > Greening Management > Communication: Advertisements > [FY2008]


  • Green Management - Management and Communication
  • Greening of Process - Environmentally Conscious Manufacturing
  • Greening of Products - Environmentally Conscious Products
  • Greening by Technology - Energy and Environmental Technology

Advertisements

Series advertising “The Little Prince” (placed in newspapers and magazines)

we used the novel “The Little Prince” to show how we are striving to help mitigation of climate change with the catch phrase “Energy and Ecology”.

imgage of Toshiba's special website with Le Petit Prince

An environment school in which parents and children can join to learn about the environment.

We held an experience-based environment school for parents and children to show them the nature of global environmental issues and how Toshiba Group is striving to handle them. In this school, participants were able to deepen their understanding of the environment through the table talk of famous people and various experiments.

TV Commercials

We use the catch phrase “eco-style” in TV commercials, which means home appliances that can contribute to energy saving at home.

image of Air conditioners

Air conditioners (broadcast from October, 2007)

image of Bulb-style fluorescent lamp

Bulb-style fluorescent lamp (broadcast from October, 2007)

An introduction to the products and activities (Japanese Version)

The Toshiba Group introduces its environmentally conscious products and environmental activities in plants by communicating the passion of employees who engage in environmental activities in the Group.


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