Home > About Toshiba > Social and Environmental Activities > Environmental Management > Greening Management > Communication: Advertisements > [FY2008]
we used the novel “The Little Prince” to show how we are striving to help mitigation of climate change with the catch phrase “Energy and Ecology”.

We held an experience-based environment school for parents and children to show them the nature of global environmental issues and how Toshiba Group is striving to handle them. In this school, participants were able to deepen their understanding of the environment through the table talk of famous people and various experiments.
We use the catch phrase “eco-style” in TV commercials, which means home appliances that can contribute to energy saving at home.
Air conditioners (broadcast from October, 2007)
Bulb-style fluorescent lamp (broadcast from October, 2007)
The Toshiba Group introduces its environmentally conscious products and environmental activities in plants by communicating the passion of employees who engage in environmental activities in the Group.