Advertisements [FY2009]

• FY2010
• FY2009
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FY2009

We are deploying a corporate advertising campaign in Japan that communicates our environmental initiatives through television commercials and through a series of newspaper ads themed on “The Little Prince.”

Advertisement of The Little Prince

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Eco booklet for children

Advertisement of cease production of incandescent bulbs

Our television commercial on Toshiba's decision to cease production of incandescent bulbs received the Environment Minister's Award in the Environmental Television Commercials category at the 13th Environmental Communications Awards, and our newspaper advertisements received the Environmental Advertising Award at the 63rd Dentsu Advertising Awards.

LED light bulbs; Toshiba's decision to cease production of incandescent bulbs “Thank you for 120 years of hard work.”