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Communication

Promoting environmental communication to connect people

Toshiba Group will establish stronger relationships of trust by actively disclosing information and holding stakeholder dialogues. At the same time, some 200,000 Toshiba Group employees will expand environmental communication to connect people by carrying out environmental activities globally while keeping close ties with local communities. Thus we will contribute to the creation of a better global environment.

Communication strategy
[Image] Communication strategy

Major initiatives with stakeholders

Measures Major activities
Communicating information to customers and local communities
  • Publication of the Environmental Report
  • Disclosure of information on the environmental website
  • Emphasizing environmental initiatives at exhibitions
  • Placement of environmental advertisements
  • Environmental labeling for products
  • Disclosure of site reports
  • Publication of the Annual and CSR Reports
Facilitation of dialogues and establishment of closer cooperation
  • Opening the employee participatory website to the public
  • Implementation of Global Environmental Action
  • Holding of stakeholder dialogues
  • Collaboration in environmental programs
  • Initiatives to conserve biodiversity
  • Participation in external organizations and offering of opinions on industry standards
  • Holding of green procurement briefings
  • Environmental activities in local communities

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Implementing a global light-down campaign

[Image] Special website for Global Environmental Action
Special website for Global Environmental Action

Toshiba Group is working to expand environmental communication to connect people around the world, one of the activity items of the Fifth Environmental Action Plan. We have designated June 5, World Environment Day, as the day for Toshiba Group Global Environmental Action, and all 200,000 Toshiba Group employees in various parts of the world take environmental actions together on this day.

On June 5, 2013, the first day of this initiative, we carried out a global light-down campaign under the theme of energy conservation. For one hour from 7:30 p.m. to 8:30 p.m., we shut off the lights at business and production sites as well as employees' homes. A total of 363 sites in Japan and abroad participated in this initiative, saving about 8,500 kWh of electricity.

On the day of the campaign, the Toshiba head office (Toshiba Building in Tokyo's Hamamatsucho) also turned off all its lights, the first attempt of its kind. All lights on all floors of the 39-story building were simultaneously turned off. During the run-up to the light-down campaign, an outdoor countdown concert was held as a side event to raise employees' environmental awareness. More information on how the campaign was implemented is available on the special website for Global Environmental Action.

In FY2014 and thereafter, we will continue to promote Global Environmental Action under new themes in order to develop a keener environmental awareness among all employees at the global level and contribute to environmental initiatives in the local communities where we operate.

Scenes from the light-down campaign in various places

[Image] Toshiba (Australia) Pty., Ltd.
Toshiba (Australia) Pty., Ltd.

[Image] Toshiba Semiconductor (Thailand) Co., Ltd.
Toshiba Semiconductor (Thailand) Co., Ltd.

[Image] Hangzhi Machinery & Electronics Co., Ltd.
Hangzhi Machinery & Electronics Co., Ltd.

[Image] Himeji Operations of Toshiba Elevator and Building Systems Corporation
Himeji Operations of Toshiba Elevator and Building Systems Corporation

[Image] Candle night at employees' homes

[Image] Candle night at employees' homes

Candle night at employees' homes

[Image] All lights turned off in the head office building (before ⇒ after)
All lights turned off in the head office building (before ⇒ after)

[Image] Scenes from the concert at the head office
Scenes from the concert at the head office

No. of sites that participated in the global light-down campaign
  • Japan: 317
  • Overseas: 46 (Canada, Poland, Australia, Thailand, the Philippines, India, Singapore, South Korea, China, etc.)
  • Total: 363

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Presenting employees' environmental activities worldwide on TOSHIBA BATON, an employee participatory website

We have launched TOSHIBA BATON, a website that facilitates sharing of photographs of environmental activities posted by Toshiba Group employees around the world. The website was opened in FY2012 to introduce Toshiba employees' environmental initiatives to the public and raise employees' level of environmental awareness. Employees post articles on subjects close to them, such as plants and animals, and also introduce environmental activities at their workplaces. As the number of posts and viewers grows, the distance run by the runner displayed on the website increases. When the runner reaches the goal, a donation to an environmental cause will be made.

After carrying out the FY2013 Global Environmental Action initiative, many employees from around the world posted articles on how the light-down campaign was implemented at their business and production sites as well as homes to share information on the initiative globally. TOSHIBA BATON will continue introducing diverse environmental activities, including Global Environmental Action, taking place in various countries of the world.

[Image] TOSHIBA BATON
TOSHIBA BATON

[Image] A runner runs on the world atlas
A runner runs on the world atlas
(click to enlarge)

[Image] Examples of articles about Global Environmental Action
[Image] Examples of articles about Global Environmental Action
Examples of articles about
Global Environmental Action
(click to enlarge)

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