Advertisements

FY2011/FY2012

• FY2011 / FY2012
• FY2010
• FY2009
• FY2008
• FY2007

Toshiba eco style

Toshiba Group deploys corporate advertisements under our “Toshiba eco style” global brand. We emphasize contributing to electricity conservation by introducing ecomode functionality through home appliances.

“Home appliances” TV commercial aimed at the pursuit of “eco style”

“Home appliances lineup” TV commercial aimed at the pursuit of “eco style”

• TOSHIBA AD SCOPE

Advertisement of receipt of Grand Prize for Excellence in Energy Efficiency and Conservation award

Advertisement of receipt of a 2011 Grand Prize for Excellence in Energy Efficiency and Conservation award

After receiving a total of five awards in the 2011 Grand Prize for Excellence in Energy Efficiency and Conservation (hosted by the Energy Conservation Center, Japan), Toshiba Group placed advertisements using the award-winning theme in newspapers.

Excellent ECP Special Website

A special website to introduce the theretofore untold story behind the development of our 2011 Excellent ECPs was opened, a tie-up project with Nikkei Business Publications, Inc. At the same time, we also emphasized our actions by publishing a special separate volume of “ecomom,” a booklet describing Toshiba Group's environmental initiatives.

Advertisement of LED light bulbs

We released an advertisement “With 10 Years of Life (10-year calendar)” for LED light bulbs, which received the Gold Award in the Outdoor Category at the Cannes Lions International Festival of Creativity, one of the world's three major advertisement awards ceremonies, in addition to many other awards in Japan and overseas. This advertisement was released in television commercials, newspapers, magazines, radio, and other media.

Emphasizing LED light bulbs' long life of approx. ten years with the “With 10 Years of Life” advertisement

Advertisement for Power-Saving

We are deploying a corporate advertisement with the slogan “What everyone can do. What Toshiba can do.” that introduces ways of saving electricity at homes and offices as well as the power-saving functions of our products.

“White products” TV commercial aimed at power saving

“Digital products” TV commercial aimed at power saving