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Toshiba eco style

Toshiba Group deploys corporate advertisements under our “Toshiba eco-style” global brand for environmental management to improve its environmental initiative image and corporate brand image.

During FY2012 to FY2013, we have communicated what Toshiba considers to be “eco-style” through two series of advertisements: “eco-style for society,” which takes up community development through the introduction of smart communities, and “eco-style for lifestyles,” which focuses on conserving energy in the home without sacrificing comfort.

[Image] “eco-style for society” “declaration version” (newspaper advertisement)
“eco-style for society”
“declaration version”
(newspaper advertisement)

[Image] “eco-style for society” “Energy solutions” version (TV commercial)
“eco-style for society”
“Energy solutions” version
(TV commercial)

[Image] “eco-style for society” “Building solutions” version (TV commercial)
“eco-style for society”
“Building solutions” version
(TV commercial)

[Image] “eco-style for lifestyles” “Home solutions” version (TV commercial)
“eco-style for lifestyles”
“Home solutions” version
(TV commercial)

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Advertisement of LED light bulbs

We have also run TV commercials and newspaper advertisements to announce that we delivered LED lighting to the Louvre Museum and explain that LED lamps have a long lifespan, about ten years.

[Image] LED lighting for the Louvre Museum (newspaper advertisement)
LED lighting for the Louvre Museum (newspaper advertisement)

[Image] LED lighting for the Louvre Museum (TV commercial)
LED lighting for the Louvre Museum (TV commercial)

[Image] LED ceiling lights for “LED 10 Years Live” (TV commercial)
LED ceiling lights for “LED 10 Years Live” (TV commercial)

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Excellent ECP Special Website

[Image] ecomom Special Website
ecomom special website (in Japanese only)
(A new window will open.)

In addition, a special website to introduce the behindthe-scenes stories of the development of our FY2011 and FY2012 Excellent ECPs has been opened, a tie-up advertising project with Nikkei Business Publications, Inc.

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