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Toshiba Group is promoting the 1.5 Million Tree-planting Project aimed at growing a 1.5-million-tree forest by 2025, its 150th year of business. In addition to planting trees, we also prune and thin trees for proper forest management. Through these activities, we contribute to creating ecosystems required for the growth of diverse biological species. We also provide human development services for nature lovers through our activities, such as tree-planting events for employees, nature observation programs, and training of nature observation instructors. In FY2008, we carried out our programs in 12 places in Japan and in 6 places overseas, planting an accumulated total of approximately 600,000 trees. As part of our tree-planting project, we are working to promote collaboration with local governments, concluding agreements on forest development with nine local governments, including Tokyo Metropolitan and Hyogo Prefectures, by the end o June 2009.
We received the 2009 Tokyo Metropolitan Prefecture Environmental Award (Governor’s Award) for our cooperation in the forest development project in Tama City.
In May 2009, we donated 80,000 saplings to restore the national forest in the State of California, US, which was burnt in a forest fire. Toshiba’s employees participated in planting trees as volunteers.
In May 2009, we crated Company Forest Toshiba Fuchu (Ome) in Ome City, Tokyo. In this forest, we will be engaged in forest development activities over the next ten years, planting trees and weeding.
In October 2008, we signed an agreement with Hyogo Prefecture, Shiso City, and Hyogo Tree-planting Association, and held a tree thinning workshop.
In November 2008, we held a tree thinning workshop in Kameoka City, Kyoto Prefecture. A total of 20 employees and their family members participated in the workshop to experience tree thinning and learned about thinning and mountain plants.
In order to help people understand the joy and importance of nature, we hold a nature hands-on observation program, the Toshiba Forest Science Expedition Team. The program is supported by Toshiba’s employees certified as nature observation instructors.
We provide learning sessions when holding forest development events in order to raise environmental awareness among the employees and their family members who participate in the events.
In May 2009, Toshiba Group concluded a comprehensive agreement on cooperation in forest development with Aomori Prefecture. Based on this agreement, we are working in collaboration with Aomori Prefecture to develop a total of about 10.5 ha of forest land in Shichinohe-machi and Misawa City and are using the land as training grounds for the environmental education of employees. We will also use the Forest Neighborhood Association system promoted by the environmental NPO Office Neighborhood Association*. This system allows wood generated by tree thinning in Misawa City to be processed and made into paper by paper manufacturers and to be used as copy paper for pamphlets and other printed materials. We contribute to the development of a recycling-based society not only through the thinning of trees, but also through the use of thinned trees.
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