“Team Minus 6%” Campaign

Toshiba Group is participating in the Team Minus 6% National Campaign, which was launched in April 2005 by the Ministry of the Environment. In addition to promoting the “Light Down” campaign, the “Cool Biz” campaign, and the use of the environmental consciousness logo, we also encourage employees to participate in the environmental household accounts program (the Eco Family Project of the Ministry of the Environment) so as to raise the environmental awareness of their family members.

Promotion of the “Cool Biz” campaign

We encouraged employees to wear casual business clothes (“Cool Biz”) while working in Toshiba Group offices and to strictly follow the rule to set the air conditioner temperature to 28°C during the summer. We also displayed “Cool Biz” posters in our company offices in order to call for the cooperation of employees and customers.

Promoting the environmental housekeeping books.

Toshiba Group participates in the “Eco-family” campaign of the Ministry of the Environment to improve the environmental awareness of employees and willingly introduces the environmental housekeeping books. By March, 2008, 30,000 families from the Group had participated in the campaign. According to the points obtained from the campaign, the Group as a whole engages in the 1.5 million tree-planting project. During fiscal 2007, we planted 3,000 trees in the Mt. Fuji Children’s World in March, 2008.

“Minister for the Environment in our Home” campaign (Eco-family)

Environmental housekeeping books CO₂ reduction planting

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“Team Minus 6%” enlightenment logo

Toshiba Group actively utilizes the mark to enlighten the public on environmental issues. Valid enlightening marks such as the “Team Minus 6%” logo are used in our catalogs. In particular, in fiscal 2007, we promoted the utilization of the marks “Reduce 1kg of CO₂ daily per capita!” and “Energy-Saving Home Electronics Forum”. We launched the “Reduce 1kg of CO₂ daily per capita!” web site to provide environmentally conscious products as presents for customers who conducted environmentally aware behavior. In addition, for the Energy-Saving Home Electronics Forum, we registered as a member of the forum to ensure active cooperation.

“Team Minus 6%” mark

“Hello! Environmental Technologies” mark

“Reduce 1kg of CO₂ daily per capita!” mark

“Energy-Saving Home Electronics Forum” mark

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“Light Down” campaign to reduce CO₂ emissions

We participated in the Black Illumination 2008 campaign (June 21) and the Star Festival Light Down campaign (July 7) organized by the Ministry of the Environment and put out all signboard illuminations in offices and towns. Toshiba Group designated the period between June 20 and July 7 as the voluntary campaign period and carried out the “Light Down” operation, with a total of 78 domestic and overseas facilities participating in our voluntary campaign and a total of 22,291-kWh electricity saved during the period. This is equivalent to the amount of electricity consumed by a household in about six years.

Signboard illumination in front of the Toshiba Sendai Building

Promotion of the environmental accounts campaign

Toshiba Group is participating in the Eco Family campaign of the Ministry of the Environment in Japan in order to raise the environmental awareness of its employees. The number of Toshiba employees’ families that participated in the campaign by March 2009 amounted to 36,323.