Japan

Contact Us

Site Map

Home > About Toshiba > Social and Environmental Activities > Environment > Greening Management > Policy: CEO Commitment


  • Green Management - Management and Communication
  • Greening of Process - Environmentally Conscious Manufacturing
  • Greening of Products - Environmentally Conscious Products
  • Greening by Technology - Energy and Environmental Technology

CEO Commitment

In order to become one of the world’s foremost eco-companies, we will contribute to realizing a world in which people lead affluent lifestyles in harmony with the Earth through our environmentally conscious processes, products and technologies. Norio Sasaki, Director, President and CEO, Toshiba Corporation

Support for Recovery from the Great East Japan Earthquake

First of all, please allow me to express my deepest condolences to the families of those who lost their lives as a result of the Great East Japan Earthquake as well as my sympathies to those who continue to suffer from its aftereffects. Ever since the March 11 earthquake, Toshiba Group has been making collective efforts to support recovery from the earthquake and its aftermath.

In particular, as part of our efforts to restore social infrastructure, we established an emergency task force to assist in ensuring the safety of the Fukushima Nuclear Power Plants immediately after the earthquake and have been striving to the utmost to do so. As a company engaged in the development of nuclear power generation systems, we are fully aware of the serious implications of this nuclear accident and place the highest priority on stabilizing the situation. In order to help restore approximately 10 MW of power this summer, we have also made every effort to restore thermal power plants and damaged transmission and distribution systems as well as to resume the operation of those facilities undergoing regular inspection as soon as possible.

We will continue to contribute to Japan’s restoration efforts across a wide range of business areas, including “home appliances” such as air conditioners and digital products in addition to social infrastructure.

To Top

Working to Become One of the World’s Foremost Eco-companies Based on Integrity

Since my appointment as President and CEO of Toshiba, I have consistently emphasized the need for unshakable integrity. Toshiba Group remains firm in its resolve to meet its responsibilities to society by ensuring legal compliance and minimizing risks throughout all of its business areas. We will strive to the utmost to support the restoration of Japan and to provide solutions to global issues, including strengthening energy security and overcoming environmental problems. Through these efforts, we will contribute to the realization of a sustainable society by continuing to provide our unique products and services using the highly advanced technologies, including energy and environmental systems as well as digital networks.

As a corporate citizen of planet Earth, Toshiba Group aims to become one of the world’s foremost eco-companies in order to realize a world in which people lead affluent lifestyles in harmony with the Earth. To that end, Toshiba Group is developing three “Green” initiatives under its “Toshiba eco style” global brand: Greening of Process, Greening of Products, Greening by Technology, and Green Management supporting these three Green initiatives.

To Top

Greening of Process

The Greening of Process refers to environmentally conscious manufacturing. We will work to reduce environmental impact across all manufacturing processes in order to achieve the world’s lowest level of environmental impact. Manufacturing activities of a company impact the environment; examples include energy consumption, CO2 emissions and waste. To minimize Toshiba Group’s CO2 emissions, we are implementing all available measures such as improving air conditioning efficiency and conserving energy consumed by manufacturing equipment and lighting at our new rechargeable battery factory in Kashiwazaki City, Niigata, Japan, which started production in February 2011, and at the new semiconductor fab of our Yokkaichi Operations, which was completed in July 2011. In addition to supporting earthquake recovery efforts, we have worked diligently to help reduce power consumption by saving energy during the peak period of summer 2011. We also plan to continue our efforts to minimize increases in CO2 emissions by implementing energy-saving measures throughout all Toshiba Group business sites.

To Top

Greening of Products

The Greening of Products refers to environmentally conscious products. We will achieve the highest level of environmental performance for all products that we develop in order to reduce environmental impact throughout product life cycles. While various energy-saving initiatives have been implemented in developed countries, a growing demand for social infrastructure and the wider use of home appliances and digital equipment in emerging countries are likely to cause significant increases in power and resource consumption. Through our efforts to respect the diverse cultures of different countries and to provide products tailored to the needs of individual customers, we will contribute to reducing environmental impact while at the same time promoting safer and more comfortable lifestyles. By 2020, we aim to achieve an annual mitigation of 34.8 million tons of CO2 emissions by promoting the use of energy-saving products, such as TVs and PCs with a “peak-shift” function, LED lighting systems and our eco-chip for zero standby power, in addition to expanding the range of Excellent ECPs, which are products with the highest level of environmental performance.

To Top

Greening by Technology

Through our Greening by Technology initiatives, we will reduce CO2 emissions by using advanced technologies, including our lowcarbon power generation systems. We will enhance our initiatives aimed at developing renewable energy sources, including solar, hydro, wind and geothermal power. At the same time, we will also promote the commercialization of high-efficiency thermal power generation technology and carbon capture and storage (CCS) technology, as well as the development of next-generation nuclear reactors that provide greater safety. To contribute to providing a stable energy supply and realizing a low-carbon society, we will propose low-carbon power generation and distribution systems adapted to best serve the needs of different countries around the world. In our smart community initiatives geared toward creating new environmentally conscious communities, we will play a leading role in the development of comprehensive, integrated system solutions for future communities, including power supply, water and sewage, transportation, health, information and security systems.

To Top

Green Management

We recognize that biodiversity plays an important role in providing us with healthy ecosystems which contribute to a sustainable society. There is a growing need to adopt initiatives aimed at conserving biodiversity in our corporate activities. At Toshiba Group, we consider the conservation of biodiversity to be a significant environmental management issue alongside the mitigation of climate change. Our biodiversity conservation initiatives include conducting biodiversity assessments at our production sites in order to develop ecosystem networks through local collaboration as well as taking an active part in developing products that contribute to such conservation.

We also promote core activities in our Green Management initiatives, such as environmental communication in which we provide information on the environmental aspects of our manufacturing, products and services; the training of next-generation leaders in environmental activities; and continuous improvements in our environmental management system, all with a view to achieving integrity, which for us means healthy and socially responsible business activities.

To Top

Committed to People, Committed to the Future

The philosophy of serving the public with passion and commitment to innovation, which Toshiba Group has carried down for 136 years since its establishment, is firmly incorporated into our company’s DNA. People’s values and lifestyles are changing dramatically after the Great East Japan Earthquake. By responding to these changes with innovation, we aim to provide new products and services to customers in Japan and around the world. As a company aiming to play a leading role on the global stage, we will accelerate the development of our overseas business while making contributions to realize a sustainable society by further integrating our business and environmental management. To that end, we will reaffirm the commitment we express in Toshiba Group’s slogan, “Committed to People, Committed to the Future,” and will stand firm in our resolve to become one of the world’s foremost eco-companies.

Figure of The foundation of Environmental Management

  • Environment
  • To Top