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While various energy-saving initiatives have been implemented in developed countries, the wider use of home appliances and digital equipment in emerging countries resulting from their economic growth is raising concerns about increases in environmental impact due to increased consumption of energy and resources. Manufacturers have a responsibility to support convenient and comfortable lifestyles while minimizing environmental impact.
Toshiba Group is making every effort to improve the environmental performance of its products and to achieve the highest level of performance for all products that it develops. As a result of our efforts, in FY2010 we were able to certify 16 products - which had the highest level of environmental performance upon their release (or announcement of release) - as Excellent ECPs.
The Greening of Products refers to our initiatives aimed at promoting the development of Environmentally Conscious Products (ECPs). To promote the Greening of Products, we operate in accordance with the following procedures.
In the business strategy formulation and product planning stages, we set “eco-targets” to develop products with the highest level of environmental performance. Then, in the product development and design stages, we make environmental assessments of the products to ensure that they comply with laws and regulations as well as meet the ECP*1 standards (the Toshiba environmental standards) in all three aspects*2 throughout all stages of their life cycle. In the product approval stage, we check the level of achievement of the eco-targets and whether the products are in compliance with the ECP standards, certifying those products with the highest level of environmental performance at the time of their release as Excellent ECPs.


Viewing the eco-efficiency of products as an important indicator, Toshiba Group is promoting activities to create ECPs. Our goal is to increase the product eco-efficiency by 2.55 times by FY2012 compared to the level of FY2000. By the end of FY2010, we calculated the Factor values (degree of improvement in eco-efficiency) for 90% of all Toshiba Group products. By enhancing the value of products and by reducing their environmental impact, Toshiba Group was able to achieve a Factor of 2.44, which far exceeded the goal of 2.2.
