Ashita Award for CSR Excellence
Public-minded Group company projects around the world are evaluated by the Corporate Citizenship Committee from nine perspectives, including the objective, extent of employee involvement, project originality, continuity, social impact, and collaboration with external organizations.
Outstanding corporate citizenship is recognized by the president with a Toshiba Ashita ("tomorrow") Award at the annual CSR Conference in December.
This annual award ceremony also affords an opportunity for award-winning Group sites and companies to exchange information and discuss how to encourage more effective social contributions.
To recognize initiatives with a competitive edge, we have revised the award categories. As of the seventh Ashita awards in 2011, outstanding initiatives are now honored regardless of location in the categories of education, conservation, and health/medical care. Receiving special commendation this year were two achievements the Toshiba Group can be proud of: relief efforts after the Tohoku disaster, and the Toshiba Science Museum's 50th anniversary.
Number of activities applied:
| Aug 2004 - July 2005 | Aug 2005 - July 2006 | Aug 2006 - July 2007 | Aug 2007 - July 2008 | Aug 2008 - Mar 2009 | Apr 2009 - Mar 2010 | Apr 2010 - Mar 2011 | |
| Japan(Toshiba) | 144 | 189 | 199 | 278 | 211 | 264 | 242 |
| Japan(Toshiba group) | 327 | 460 | 626 | 732 | 450 | 683 | 738 |
| groups/individuals | - | 90 | 58 | 68 | 33 | 58 | 82 |
| North and South America | 24 | 75 | 92 | 98 | 45 | 77 | 93 |
| Europe | 5 | 13 | 25 | 35 | 23 | 21 | 38 |
| Asia | 11 | 57 | 87 | 116 | 102 | 110 | 134 |
| China | 36 | 60 | 28 | 68 | 27 | 77 | 76 |
| Total | 547 | 944 | 1115 | 1395 | 891 | 1290 | 1403 |




















