Promotion of Culture

Support for the World Heritage Site Chusonji Temple

Toshiba has donated LED lighting equipment and solar power generation systems to Chusonji Temple as a part of activities to support recovery from the Great East Japan Earthquake. Chusonji Temple is a key asset of the Hiraizumi registered World Heritage Site located in Iwate Prefecture, and this donation is intended to help enhance the prefecture's attractiveness to tourists.

Toshiba received a vase, the "immeasurable light" from Chusonji Temple as a token of appreciation, in imitation of the "Konjiki-Do (Golden Hall) chancel pillar".

Photo: Chusonji Temple
Photo: Chusonji Temple

LED Lighting in the Louvre Museum (France)

Lighting for the Pyramid, Pyramidion, and the entire Napoleon Courtyard of the Louvre Museum was improved with LED lights. Improvement work is also proceeding on the display lighting for the Mona Lisa, for the Red Rooms where prominent large paintings are displayed, and for the Napoleon Hall, which is the museum's main entrance.

Photo: the Louvre Museum

Support for the Smithsonian Institution (United States)

LED lighting was installed in the Freer Gallery of Art and the Arthur M. Sackler Gallery, museums of the Smithsonian Institution, in 2012. Televisions were also donated to the Smithsonian's museum of natural history to support the renovation of its display monitors.

Photo: the Smithsonian Institution

Toshiba Grand Concert

Every year Toshiba invites distinguished conductors and orchestras from around the world to Japan in order to perform with outstanding soloists at the Toshiba Grand Concert. The 2015 event was the 34th Toshiba Grand Concert.

Photo: Toshiba Grand Concert

Friendship with the Republic of Kazakhstan

As part of Toshiba's efforts to establish an amicable relationship with the Republic of Kazakhstan, in 2009 Mr. Shiro Kawashita, Executive Officer, Corporate Vice President of Toshiba, General Manager, Toshiba Kansai Branch Office, was appointed Honorary Consul of the Republic of Kazakhstan, and an Honorary Consulate of the Republic of Kazakhstan in Osaka was opened at the Kansai Branch Office.
From 2009 to 2010, Toshiba donated approximately 220 cherry trees to Astana and Almaty, which were planted in the garden of the presidential palace and in city parks. The donation of the trees celebrated the 2008 visit to Japan by Kazakhstan's President, Mr. Nursultan Nazarbayev, during which he visited Toshiba's Fuchu Complex, and the 10th anniversary of the transfer of the capital to Astana.
Toshiba supported a charity concert held in Astana City in June 2011 for the benefit of victims of the Great East Japan Earthquake.

Photo: Friendship with the Republic of Kazakhstan

Holding of painting competition (Thailand)

The Thailand Toshiba Group holds a painting competition for young people ranging from kindergarten children to university students in order to contribute to the fostering of young artists. Having been held since 1989, the competition has a history of more than 20 years, and has become one of Thailand's most important art competitions.
From more than 3,000 artworks created with Toshiba Thailand's slogan, "Brings Good Things to Life," as the concept, a rigorous review process selects approximately 100 to be awarded prizes and exhibited. The Thai royal princess attends the opening ceremony of the exhibition every year.
In 2008, the competition's 20th year, the Toshiba International Foundation provided funding to enable five prizewinning entrants and one member of the judging panel to visit the Sapporo Snow Festival.

Photo: Holding of painting competition

The Toshiba Gallery in the Victoria and Albert Museum (UK)

The Toshiba Gallery, a space for the exhibition of Japanese arts and crafts, was opened in London's Victoria and Albert Museum in 1986.
The gallery exhibits a large number of outstanding art objects, including suits of armor, Japanese swords, tea ceremony utensils, formal kimono, screens, calligraphy and paintings.

Photo: The Toshiba Gallery in the Victoria and Albert Museum

Support for restoration of cultural artifacts

Since 2010, Toshiba Plant Systems has been continuously supporting the Foundation for Cultural Heritage and Art Research's project for restoring and preserving the cultural assets of Ama Monzeki Temple.
We supported the restoration and preservation work for the folding screens that tell the story of Genji at the Chuguji temple in Ikaruga, Nara, in 2014.

Photo:Support for restoration of cultural artifacts

Donation of visitors' elevators for Himeji Castle

Himeji Castle in Hyogo Prefecture, a World Cultural Heritage site, is undergoing extensive renovations over a three-year period which commenced in March 2010. To ensure that visitors would not be prevented from entering the castle for an extended period, Toshiba donated two elevators to Himeji City. The elevators enable visitors to reach the top of the castle, and have also contributed to making the site barrier-free.

Photo: Donation of visitors' elevators for Himeji Castle

Support for traditional festivals

Aomori Nebuta Festival

Toshiba supports the Aomori Nebuta Festival, one of the largest festivals in the Tohoku region, and one that has been officially designated a Significant Intangible Folk Cultural Asset. Toshiba is involved in entering a nebuta (a giant lantern float) in the festival as part of "Nigumi-Toshiba." Employees from Toshiba Group companies throughout Japan come to participate in the event as haneto (dancers), joining with local people to increase the excitement of the festival held from August 2 to 7 every year.

Photo: Support for traditional festivals

Asahikawa Winter Festival

Nine Toshiba Group companies have joined together to become the main sponsors of this festival. The huge snow sculptures are among the largest of their kind in the world, and they are registered in the Guinness Book of World Records. Toshiba employees cooperate as festival volunteers, serving as guides, working on beautification, and so on.

Photo: Asahikawa Winter Festival

Support for artistic and cultural institutions

The Mitsui Memorial Museum

Situated in the Mitsui Main Building, an impressive western-style building constructed in the early years of the Showa period that is now designated an Important Cultural Property, the Mitsui Memorial Museum houses numerous works of art, including National Treasures and Important Cultural Properties, collected by the Mitsui family over a 300-year period. Toshiba supports the museum together with Mitsui Group companies.

The New National Theater, Tokyo

Toshiba supports the operation of the New National Theater, Tokyo, an institution established to contribute to the creation, promotion and dissemination of contemporary performing arts including opera, dance and drama.

"International goodwill exchange Special Concert"

Toshiba supports 'International goodwill exchange Special Concert' by prominent musicians being held by Nippon Music Cultural Exchange Association, inviting the disabled people , the fatherless families, the children who are in foster care, and the elderly persons , because they have little opportunity to enjoy music.

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