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Social Contribution Activities


Pink Ribbon Campaign

Screening for Breast Cancer

The Toshiba Group supports the Pink Ribbon Campaign for early detection, diagnosis, and treatment of breast cancer by providing diagnostic X-ray mammography, ultrasound, and MRI systems. All efforts in this regard contribute to better women's health around the world.


Women may begin to perceive subtle changes in their physical health at various junctures of their lives when they assume increased responsibilities, such as when they get married, have children, or take on a greater load of work. We urge women to take these changes seriously and get tested for breast cancer so they may live for today and look forward to many tomorrows, not only for themselves, but also for the sake of their loved ones.


For details about breast cancer and screening facilities, please inquire with the Information Services of the National Cancer Center, the Japan Society of Breast Health (NPO), your local government office, or other relevant sources of information.

Pink Ribbon Campaign in Japan

photo of Pink Ribbon activities
photo of Participation in "Pink Ribbon Smile Walk"
photo of seminars
photo of seminars

Toshiba Medical Systems Corporation, as a leading manufacturer of diagnostic imaging systems in Japan, offers total solutions to breast cancer screening needs by providing effective screening equipment, including mammography, ultrasound, CT and MRI systems.

Toshiba Business & Life Service Corporation and Toshiba Corporation support the Pink Ribbon campaign through their respective sales of original "Pink Ribbon mineral water" and "Pink Ribbon USB flash memory." Every year, one million yen or more of the proceeds from the sale of these products is donated to the Japan Fund for Breast Cancer of the Japan Cancer Society.

As a co-sponsor of Pink Ribbon walking events and others for 10 years in a row since 2003, the Toshiba Group also promotes the campaign by exhibiting actual mammography equipment and mobile units during such events. Through encouragement by the company, as many as 500 employees and their families take part in the annual walking event to communicate the importance of breast cancer screening.

In 2009, Toshiba's Yokkaichi and Mie Operations installed "Pink Ribbon vending machines" in their factories to donate part of the sales from these machines to the Japan Cancer Society. Similarly, Toshiba Tec Corporation has replaced the paper cups used in its tea serving machines and guest paper cups with "Pink Ribbon paper cups," to also donate a portion of its sales to the Japan Cancer Society.
At Toshiba Insurance Service Corporation, seminars on breast cancer are held year round for Toshiba Group employees

We supported a women's health and beauty seminar in Shinjuku, Tokyo on October 22, 2012. During Pink Ribbon Month, we co-sponsored a pink ribbon event at Daimaru Matsuzakaya Department Stores and the Pink Ribbon in Tokyo 2012 event hosted by the Tokyo Metropolitan Government. By displaying a mammography van equipped with mammography equipment and distributing a booklet about breast cancer screening, we called visitors' attention to the importance of breast self-examination and promoted awareness of breast cancer screening.

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Pink Ribbon Campaign Overseas

photo of Pink Ribbon Campaign Overseas 1
photo of Pink Ribbon Campaign Overseas 2

Toshiba of Canada sold specially designed pink laptop computers in 2008 in collaboration with electronics retail stores, and donated 80,000 Canadian dollars from their sales and another 1,500 Canadian dollars raised by its employees to the Breast Cancer Society of Canada.

Toshiba of Europe has been an active participant in the annual "Wear It Pink Day" since 2005, calling on participants to wear pink and donate an amount of 2 pounds or more on that day. The company matches the amount raised by its employees and donates the sum to a charity organization called Breast Cancer Campaign.

Toshiba TEC U.K. Imaging Systems lent a hand in implementing a fund-raising event sponsored by an organization for promoting awareness of breast cancer in 2008. With two of its employees sitting on the steering committee and other employees cooperating by donating money, the event collected a total of 650 pounds in donations. Additionally, the company held a "Pink Day" in October, calling on employees to dress in pink and organizing campaign for donations.


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