Toshiba promotes efforts to protect nature, prevent global warming and conserve biodiversity.
Toshiba Group companies world-wide are initiating "1.5 million Tree-planting" project as a part of the CSR activity. It is a global project attempting to achieve by 2025 when the Toshiba Group will celebrate its 150th anniversary. The project aims to contribute to environmental protection such as prevention of global warming.
The forests take an important roll in conserving global environment as well as brings spirit of comfort and wealth to people's mind. Through this afforestation project Toshiba Group aims to deliver these feelings to the people and to our children of the next generation all over the world, and contribute to foster people who love nature.
Toshiba Group employees participated in the tree-planting activities.
Afforestation at schools in Mysore, India (September, 2007)
Toshiba provides financial support to the OISCA (Organization forIndustrial, Spiritual and Cultural Advancemen International) in southern India to help their project to plant 40,000 trees at schools in Mysore, India. 10,500 trees were planted in 2007.
Forest maintenance project in Sado City, Niigata Prefecture (October 12, 2007)
Toshiba made a financial contribution to a 1,000 tree-planting project run by Sado City of Niigata, intended to provide nesting places for the Japanese crested ibis.
Afforestation at schools in Kenya (December, 2007)
Toshiba provides financial support to an afforestation project in Kenya by ICA (Institute of Cultural Affairs) to plant 48,000 trees. 13,550 trees were planted at three schools this year.
Contribution of fir trees to Shibaura Elementary School (December in 2007)
After the Eco-products Exhibition in Tokyo, 31 fir trees and seedlings displayed were donated to the Shibaura Elementary School.
Afforestation at schools in Phom Penh, Cambodia (December, 2007)
During the 9th Cambodia Volunteer Tour of Toshiba Group Union, employees built swings and planted 6 trees at an elementary school.
Afforestation in the highlands of northern Luzon, Philippines (2008)
Financial support was provided to CGN (Cordillera Green Network), a non-profit organization operating in the area, in order to make "Toshiba Forest" by working on afforestation between 2008 and 2009. This year, residents of Hapao Village and Kabayan area have planted 24,071 trees.
Maintenance of forests in Kameoka City, Kyoto (February, 2008)
Toshiba signed an agreement with Kyoto to take care of the 68 hectares of devastated forests in Kameoka City, Kyoto for five years, starting with 3.2 hectares in 2007.
Afforestation in Iguacu, Paraguay (March 2008)
Toshiba made financial aid to an afforestation project to plant 40,000 trees run by OISCA Paraguay Office. Lguacu Japanese Society planted 1,530 trees in 2007.
Distribution of tree seedlings at Eco-products Exhibition in Vietnam (March, 2008)
600 seedlings were distributed to visitors at the Eco-products International Exhibition held in Hanoi.
Afforestation in Mount Fuji Kids’ Wonderland in Shizuoka (March, 2008)
Toshiba Carrier Corp. signed the "Supporter for the Future of Forests" agreement with Shizuoka Prefecture, which is to be responsible for the maintenance of 24 hectares of forest within the Mount Fuji Kids’ Wonderland at the foot of the mountain. In the first year, 285 participants, including employees, their families, and local residents planted 3,000 trees in 4 hectares of the land.
Contribution of seedlings to the 13th Spring Arbor Day in Nikko City (April, 2008)
Continuing from last year, Toshiba provided 3,000 seedlings to the 13th Spring Arbor Day event held at the Ashio refinery pollution site in Nikko City, Tochigi Prefecture. Employees from Group companies joined the planting activity as volunteers.
Afforestation in Toshiba Business Forest (Mitake) (May, 2008)
Toshiba was the first corporation that joined the "Forest with less pollen" campaign by Tokyo and already has started working on the forest in Mitake-chiku, Ome City, Tokyo. This year, increasing the number from the first planting of 1,500 trees, 4,500 trees were planted in the land of 1.5 hectares by employees at Ome Complex and their families, as well as some local residents. The number of participants reached 95. Also, Ome Complex and Fuchu Complex made donations worth 6,000 seedlings.
Contribution of seedlings to the 8th Oita Afforestation Event (May 17, 2008)
Toshiba donated 2,000 seedlings for the 8th Oita Afforestation Event held in Kujyu-machi, Taketa City in Oita Prefecture.
Afforestation by companies in Oita (May, 2008)
Toshiba signed an agreement with Oita Prefecture to be responsible for the maintenance of 7.1 hectares of forest in Yufu City, Oita. In the first year, the work was commissioned to the Forestry Cooperative of Oita and 3,300 trees were planted in an area of 1.1 hectares.
Kids learn the importance of nature through rich experience in the forests.
Explore the Forest Expedition
"Explore the Forest Expedition" is an event that has been held since 2004 to provide children outdoor activity in real forests so that they will foster love and better understanding of nature and gain motivation to protect it. This year, the event was held in places such as the Toshiba Forest in Gotemba City, Shizuoka Prefecture and the Himeji Wild Life Forest in Hyogo Prefecture. Children who participated enjoyed learning the function and mechanism of forests, as well as how to act in the forests. They also enjoyed meeting new friends (animals and insects) in the forest.
Minani Plus
This club was organized in September, 2005 by Toshiba Group employees who took the "Nature Watch Training Program" held under the cooperation with the Nature Conservation Society of Japan.
They are now actively participating in various nature watch events. Some of their activities last year include nature watch tours in the Toshiba Forest for the Komukai Toshiba Boys and Girls Inventors' Club in August, 2008 and bamboo cropping held once every two months at Toshiba Forest.
Seminars on environmental preservation issues
CSR Month Seminar (December 17, 2007)
Mr. Kiyoshi Mitani, the Chief of the Forest Project of the Tokyo Development Foundation for Agriculture, Forestry and Fisheries was invited as a speaker for this event, and 90 Toshiba Group employees attended. His speech covered various topics including forests in Tokyo, in the world, and our future tasks, and the participants listened attentively.
Toshiba Environmental Exhibition Seminar (March 7, 2007)
Mr. Akira Miyawaki, an honorary professor at Yokohama National University, was invited as a speaker at this event titled "Afforestation in Your Hometown with Local Trees." A total of 200 people attended the event from inside and outside of Toshiba Group. A copy of the book published by the speaker "Let's plant trees." was given to each attendant.
Working with the Nature Conservation Society of Japan (NACS-J), Toshiba held a Nature Watch Training Program to provide training for participants to become nature observation instructors. 60 people-half of which are Toshiba Group Employees -participated in a three-day program. Through outdoor training, participants learned about the basics of environmental protection and observation. After completing the course, they were recognized as NACS-J Nature Observation Instructors and are now serving at various nature watch events.
The Guide to Nature Observation in Shibaura, an introduction of nature around the Toshiba Building
“The Guide to Nature Observation in Shibaura” is a website created to help children understand that nature is on their doorstep. At fi rst glance, the area around Toshiba’s Tokyo headquarters is a completely urban Tokyo, but the website introduces the many kinds of birds, insects and plants living around the Toshiba Building in a user-friendly manner.
The Guide to Nature Observation in Shibaura (Japanese)
Local clean-up initiative
Toshiba Group is actively involved in local clean-up activities throughout its area of operations. From daily clean-ups involving just a handful of people to large-scale efforts involving hundreds of employees, over 10,000 Toshiba Group employees helped beautify their neighborhoods last year.
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