In-house sales event by social welfare organizations
Social welfare organizations are invited to hold in-house sales at the kiosk of our headquarter, at the Research & Development Center, and at the Micro Elctronics Center for employees to purchase home-made baking and other items made by impaired people. The proceeds from the sales is used to help the impaired people to attain financial independence.
Pink Ribbon Campaign
Toshiba Medical Systems Corporations, as one of the top manufacturers in Japan of diagnostic imaging systems for breast cancer detection, using technologies such as mammography, ultrasonic sound, CT, and MRI, takes the lead to support the Pink Ribbon Campaign.
Participation in “Pink Ribbon Smile Walk” event
Aug. 2008 in KobeDuring the Pink Ribbon Month (October) in 2008, our employees and their families joined the walking events held in Tokyo, Kobe, and Sendai. The number of participants exceeded 300. In March 2009, we also joined a walking event at Hibiya Park in Tokyo hosted by Japan Society of Breast Health, where we exhibited our “Mammo Car” equipped with mammography, sold Toshiba USB flash memories with Pink Ribbon Campaign design, and handed out free bottles of our original Pink Ribbon mineral water.
Campaign with mammography
During the Pink Ribbon Month in October 2008, we exhibited our mammography equipments at event sites in Tokyo Metropolitan City Hall, Omote-Sando, Osaka, and Yokkaichi City, where our staff gave visitors short explanations on how to carry out a breast cancer screening. In November 2008 and March 2009, we sponsored “For Your Good Health” seminar, and held a talk-show on lifestyle that reduces the risk of getting breast cancer not to mention the exhibition of mammography equipments. At the event site, Toshiba's original leaflets on early detection of breast cancer were handed out to visitors.
Sales of Pink Ribbon Campaign products
Toshiba USB flash memory and Pink Ribbon labeled mineral water by Toshiba Business & Life Service Corporation (TBLS) were sold as part of the campaign. Portion of the proceeds are donated to the Japan Cancer Society.
Donation of pre-owned computers
Transliteration volunteer
group “Yaese”Since 2006, in order to support the “informatization” of financially challenged organizations, Toshiba has been donating pre-owned computers to social welfare organizations and citizens' groups through eparts, a specified non-profit organization. 151 computers were donated in 2008 which makes an accumulated total of 436.
Blood drive
The Toshiba Group actively participates in blood drives year-round. 7,243 employees donated a total of 2,608 liters of blood, in 2009.
Way to recycle
Since 2006, Toshiba Information Equipment (Philippines) (TIP) invites children with disabilities to its factory to learn about turning scrap equipment into useful everyday use items. Not only does the program teach children about classification methods and the importance of reducing trash, but families enjoy seeing the children having fun, and employees are able to discover the hidden talents of people with disabilities.
In 2008, TIP invited 79 “Special Children” (physically and mentally challenged children) to the factory to join in the Christmas festival so that children can feel the real essence of Christmas. Gifts were given to all children and their families to enjoy. Another gift was to provide children the skills to turn scrap materials into useful everyday items. This skill can be useful to them to earn a living in the future. This project also played an important role in sharing the spirit of giving and caring to the special among employees.
Volunteer activities at a nursing home
Toshiba Mie Operations Group and the Mie Branch of the Toshiba Labor Union have co-sponsored this twice-yearly activity for more than 20 years. Participants visit the local social welfare facility for the aged, Mizuho Ryo, to volunteer their help in cleaning and entertain elderly residents by making rice cakes and playing bingo with them. Particularly, elderly residents and staff members of the facility appreciate the cleaning work that these participants do on areas that they find difficult to clean by themselves, such as air conditioner filters by the ceiling and window panes at heights. Many elderly residents look forward to talking with these young volunteers.
Support for impaired people
Reportiing session on the
research on March 30, 2009
22 hearing impaired employees
also attended the session.
The information was shared
through a sign language
interpreter and a summary was
typed on the computer and
projected on the screen.Many impaired employees are working in Toshiba, and half of them are hearing impaired. We found that their work environment had a couple of problems to be solved, we have sought to develop communication support equipment. In fiscal year 2008, we made a research in collaboration with the Tsukuba University of Technology which specializes in the education of impaired students. Hearing impaired employees were surveyed about their circumstances and needs for support equipments. Results showed that many of them preferred to have speech be converted into text (speech recognition). The result of the survey will be beneficial in the future product development. Furthermore, aiming to enhance better communication environment in each workplace, we have started a sign language classes for the employees.
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