Message from the President

Since the last half of 2008, the global economy has been subjected to a series of almost unprecedented challenges. In the transition to the coming new economic era, my first and most important mission will be to bring about an early recovery in our business performance and propel Toshiba Group into a new era of sustained growth with steadily higher profit, while keeping this objective in good balance with that of strengthening our financial structure. To achieve these goals, I intend to continually promote the restructuring of our businesses based on an intensive analysis of the future directions of each of our businesses and quickly respond to the new challenges presented by a changing business era. To achieve steady future growth, we will follow a fundamental strategy of concentrating capital investment on our key strong businesses such as nuclear energy, semiconductors and digital equipment, including personal computers, flat-panel televisions and mobile devices.

We put innovation at the top of our agenda. Innovation is a pillar of our Group management and a key source of our growth. We passionately focus on the promotion of continuous innovations of great value to society, mobilizing Toshiba's powers of imagination to create new technologies, products and services that will help meet the central needs of tomorrow's society. Furthermore, I believe that emerging countries in various regions of the world represent not only enormous potential growth markets for Toshiba Group, but also can contribute compelling new ideas for stimulating our innovation processes.

Capitalizing on its many strengths, Toshiba Group will focus on building up new businesses that will allow us to greatly contribute to efforts to help resolve some of the most urgent issues facing the world concerning the need for energy security, protection of the global environment, and enhancing the quality-of-life of people everywhere. We are channeling resources to such new business areas as next-generation network devices, carbon capture & storage systems (CCS), solar photovoltaic systems, smart grids, SCiB rechargeable batteries and storage devices; new LED-based lighting systems and tomorrow's vital public facilities and healthcare systems.

With a total commitment to becoming one of the foremost eco-companies in the world, Toshiba Group promotes CSR-oriented management motivated by its deep convictions about its responsibilities as a "corporate citizen of planet Earth."

Last but not least, we place utmost importance on constantly acting with complete integrity in all of our business activities. As we strengthen our global presence, I will work to ensure that the worldwide Toshiba Group always places its highest priorities on human life, safety and compliance.

I would like to ask for everyone's encouragement and warm support.

Norio Sasaki
Director, President and CEO
Toshiba Corporation