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TOKYO—Toshiba Corporation (TOKYO: 6502) invites visitors to CEATEC 2010, Japan's biggest consumer electronics show, to experience the company's latest advances in digital technologies and in products and services that makes life easier, more exciting and more enjoyable. Toshiba's 3D^[1] TVs without any need for dedicated glasses and the unprecedented level of visual entertainment that they offer will be on display, and are sure to be one of the highlights of CEATEC. Toshiba will also reveal details of its visual products strategy at an October 4 press conference in Makuhari.

CEATEC will run from October 5 to October 9 at Makuhari Messe, and Toshiba will be at booth 2A37.

Major Exhibits of New Technologies

1. Digital Products  (Booth 2A37)

(1)  3D TVs without any need for dedicated glasses

The world's first^[2] LCD TVs to deliver full 3D without any need for dedicated glasses. "Glasses-less 3D REGZA GL1" series offers two models with screen sizes specifically designed for personal use: the 20-inch 20GL1 and the 12-inch12GL1. The TVs employ an integral imaging system^[3] and perpendicular lenticular sheet^[4] to display smooth, natural images, and Toshiba's image processing technology to create nine parallax images^[5] from the original content and convert it to 3D images. The result is precise rendering of high quality 3D images, whatever the viewing angle within the viewing zone^[1]. Both TVs will be available in Japan from the end of December. The 3D technology without glasses will also be demonstrated on a 56-inch TV.

(2)  Bringing cloud services to digital content

Toshiba's launch of cloud-based "Regza Apps Connect" will bring an exciting new level of interconnectivity to digital TVs, digital recorders, PCs and smartphones. In the first phase, Toshiba will launch "tag list share," a dedicated service allowing users to tag recommended video scenes, and share information and comments. The service will extend to iPhones and iPads via a dedicated app, with software for the iOS available from the end of October and will operate in the Japanese market.

(3)  LCD TV "REGZA" series

(3)-1. CELL REGZA LCD TV Series: Superior 3D capabilities.
CELL REGZA series 3D capabilities^[6] include 3D Super Resolution Technology. This takes 3D content delivered by side-by-side system^[7], the most widely adopted system for 3D broadcasts, and boosts it to near high definition quality. It also supports 2D3D Conversion Technology^[8] that captures and analyzes image composition and movement in 2D content and converts it to 3D in real time, all with precise rendering and natural, high definition images.

(3)-2. REGZA F1 Series: 3D in a sophisticated 29mm deep design.
The F1 Series 3D LED TVs are a sophisticated balance of stylish design and eco-friendly efficiency with a striking 29mm profile, realizing TVs as light as they are stylish. The annual power consumption of the 46F1 model is as low as 160kWh per year, and it uses 33% less packaging materials than other TVs with the same screen size.

(4)  New Cloud Service "Toshiba Places"

Toshiba Places is a new online service for delivery of e-books, video and game distribution, and online shopping.

(5)  Notebook PC "dynabook"

The latest series of "dynabook" notebook PCs for the Japanese market such as PCs that support 3D with dedicated glasses. A technology demo will feature a 3D PC without glasses. The Folio 100, a tablet PC for the European market, will also be showcased. This 25.7cm (10.1-inch) screen personal media tablet runs on Android 2.2 (Froyo), and supports a rich multimedia experience, including a wide selection of applications and services dedicated to media consumption, web browsing and social networking.

2. Smart Community  (Hall 3)

A Toshiba booth in "CEATEC Smart Grid Innovation 2010" will introduce the company's vision to Smart Community. Toshiba is involved in smart solutions from production to consumption, with expertise in smart grids, energy management systems for photovoltaic power generation, and cloud-based energy management systems for homes, buildings and communities.

 

Notes:

[1]

3D warning: Some individuals may experience health-related complications when exposed to certain 3D images. Please refrain from viewing 3D content if you get out of sorts. Anyone who experiences any physical problem should immediately stop viewing 3D content and consult a physician. Perception of 3D effects will differ from person to person and according to content. Due to the possibility of impact on vision development, viewers of 3D video images should be aged 6 or older. Please refer to the 3D viewing precautions in the manual when viewing 3D images.
There is viewing zone that can be seen as 3D; however, outside of this zone, images may not been seen in 3D, in whole or in part.

[2]

As of October 4th, 2010 for digital high definition LCD TV in consumer markets. (Source: Toshiba)

[3]

A system that faithfully reproduces the design and tracks of beams of light by sampling the light emitted from the object at several angles. The angle of viewing is characterized by smooth, continuous image displays.

[4]

A lenticular sheet is an array of lenses that transmits images in a horizontal plane. The sheet is semi-circular in profile.

[5]

In order to create 3D content, the GL1 series adopts a parallax system that can display optimized high quality 3D images whatever the position and angle to the screen of the viewer.  This is called "parallax image." Nine images from nine directions is called "nine parallax images."

[6]

CELL REGZA LCD TVs and F1 Series 3D LED TV requires Toshiba's 3D glasses for 3D viewing.

[7]

The Side-by-Side system utilizes the resolution of a Full HD image. It divides the frame horizontally in for left and right side, and send separate data to each eye simultaneously. This division halves the resolution of the image received by each eye; however, it can deliver 3D broadcasting without any need to change the broadcasting format.

[8]

The 2D3D conversion function allows users to select content for conversion from 2D to 3D for enjoyment in the home. Content that has been converted from 2D to 3D cannot be recorded as 3D content. Perception of 3D effects will differ from person to person and according to contents.

[9]

Cell Broadband Engine, jointly developed by IBM, Sony Group and Toshiba, is a breakthrough design featuring a central processing core based on IBM's Power Architecture technology and eight synergistic processing elements (SPE). Cell Broadband Engine brings an unseen level of broadband processing power to digital products. CELL Broadband Engine is a trademark of Sony Computer Entertainment Inc.

Product names mentioned in this article may be trademarks of their respective companies.