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Toshiba Joins RealD and the Royal Opera House in
Promotional Partnership for Carmen in 3D

9 Feb, 2011

RealD, Inc.
Toshiba Corporation

Image of "Carmen in 3D" 

LOS ANGELES(February 8, 2011) and TOKYO(February 9, 2011) – RealD Inc. (NYSE: RLD) and Toshiba Corporation (TOKYO: 6502) announced today that the companies have entered into a marketing and promotions alliance for the upcoming feature film event Carmen in 3D, filmed at the Royal Opera House, Covent Garden.  As part of the agreement, Toshiba will receive presentation rights for the film's worldwide theatrical release and secures exclusive rights during a promotional period to package 3D Blu-ray Discs of Carmen in 3D with select 3D-enabled Toshiba brand consumer electronics, including TV, PC and Blu-ray devices.  Additional marketing, promotions and public relations activities are planned in support of the alliance.

"Carmen in 3D is a first of its kind theatrical entertainment event and we look forward to working with Toshiba on this extension of our relationship to jointly market the property across cinema and consumer electronics," said Robert Mayson, President of Consumer Electronics at RealD Inc.  "As Carmen in 3D is added value content exclusively available to our exhibitors worldwide, we are pleased to collaborate with Toshiba and bring similar added value to a technology licensee in the consumer electronics space."

"Carmen in 3D is a rich and immersive performance delivering a refreshing and innovative approach to a timeless work of art, creating a sense of really being at the theatre," said Masaaki Osumi, Corporate Senior Vice President, President and CEO, Visual Products Company at Toshiba Corporation.  "As an innovator in 3D, including the world's first glasses-free 3D LCD TVs, Toshiba is delighted to ally with RealD, a 3D industry leader, and the world renowned Royal Opera House.  We hope we will drive forward the 3D market in both hardware and content, through the promotion of this extraordinary film."

Toshiba and RealD announced their collaboration on 3D technology for consumer electronics in January, 2010.  The companies have since worked together to integrate support for the stereoscopic RealD Format in Toshiba's REGZA 3D-enabled TVs and to integrate RealD technology into accompanying active 3D eyewear.

A co-production by RealD and London's internationally renowned Royal Opera House, Carmen in 3D is slated for release worldwide on March 5, 2011, exclusively in RealD-3D equipped theatres.  The release will mark the first time that an opera has been filmed and shown in theatres in state-of-the-art digital 3D.

Georges Bizet's Carmen has been captivating audiences since its debut in 1875.  Filmed in 3D during two performances at the Royal Opera House, Carmen in 3D is a feature film depicting acclaimed director Francesca Zambello's updated interpretation of the opera classic.  Directed for cinema by Julian Napier and produced by Phil Streather, with memorable performances by Christine Rice (Carmen), Bryan Hymel (Don José),  Aris Argiris (Escamillo), and conducted by Constantinos Carydis, Zambello's hugely successful production of Carmen was a hit with London audiences and critics and promises to delight audiences around the world with its timeless music and encompassing 3D visuals.  For more information on Carmen in 3D, visit

About RealD Inc.

RealD Inc. is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. For more information, please visit our website at

About the Royal Opera House

The Royal Opera House is home to The Royal Opera, The Royal Ballet and The Orchestra of the Royal Opera House.  Each year, almost 300 performances are given on the main stage and a further 250 on other stages within the iconic Covent Garden building.

Each summer, three performances are relayed to outdoor screens across the UK as part of the BP Summer Big Screens, and other performances of both opera and ballet are screened in cinemas across the world.  The Royal Opera House also runs a comprehensive education and community engagement programme reaching more than 140,000 people each year.

About Toshiba

Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 204,000 employees worldwide and annual sales surpassing 6.2 trillion yen (US$75 billion). Visit Toshiba's web site at

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated release of Carmen in 3D. These statements are based on RealD's current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD's control that could cause actual results to differ materially from the results discussed in the forward-looking statements.  RealD's annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

© 2011 RealD Inc. All Rights Reserved.


Information in the news releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement, but is subject to change without prior notice.

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