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Toshiba Presents its Latest Environmentally Conscious Products and Initiatives at Eco-Products International Fair 2011 in India

10 Feb, 2011


New Delhi—Toshiba Corporation (TOKYO: 6502) of Japan and Toshiba India Private. Ltd. today unveiled their latest environmentally conscious products and environmental programs that Toshiba Group companies are promoting around the world at Eco-Products International Fair 2011 (EPIF* 2011), which is being held at Pragati Maidan from February 10 to 12. Throughout the exhibition, Toshiba will demonstrate how Toshiba Group is contributing to a better quality of life and to a greener planet Earth through its products and across its business activities.

Toshiba has long understood the importance of environmental conservation and the need to address global environmental issues and achieve sustainable development. The company considers environmental stewardship to be one of management's primary responsibilities and promotes environmental activities in harmony with economic activities, with the objective of becoming one of the world’s foremost eco-companies. Toshiba’s ultimate goal is to be an enterprise able to consistently provide customers with new value while simultaneously achieving reduced environmental impacts and a greener planet.

Mr. Kenji Urai, Managing Director of Toshiba India noted that, “Toshiba is rapidly expanding its business activities in India, one of the world’s fastest growing economies. Furthering our commitment to India, we are dedicated to making substantial contributions to India -- to the people, communities and wider society. We are doing this not only through the provision of unique, world-leading products designed with environmentally conscious features, but through the provision of advanced social infrastructure, such as high efficiency super-critical steam turbines for thermal power plant systems.”

Now it its seventh year, the Eco-Products International Fair (EPIF) is Asia’s largest international environmental fair. EPIF is held at a different venue in Asia every year, and this year’s Fair is held in New Delhi, India, from February 10 to 12, concurrently with the International Engineering and Technology Fair (IETF).

Major Exhibits

Toshiba’s booth at EPIF 2011 features three dedicated zones: the Social Infrastructure Zone, the Lifestyle Products Zone and the Corporate Zone. The first two highlight products and systems, with the Social Infrastructure Zone introducing solutions to energy and environmental issues faced in India and other countries. The Lifestyle Products Zone shows how Toshiba’s environmentally conscious products offer customers more convenient, affluent lifestyles.

Social Infrastructure

  • Hydro, thermal, geothermal and nuclear power plant equipment and systems
  • Airport radar and weather radar
  • Hybrid locomotives
  • Elevators
  • Eco-MFP (multifunction peripherals) for Eco-office
  • Inverter and motor systems
  • Air-Conditioners for light commercial use
  • Water treatment systems
  • Smart community

Life Style Products

  • Refrigerators and washing machines: GR-YG72UDA-IND, GR-MG53UD-IND, AW-1170S-IND
  • Laptops and netbooks: PORTEGE R700, AC100, Netbook NB520, PORTEGE T210, Satellite L630, Satellite C660, Satellite A660
  • LCD TVs: 24-inch Power TV (PC1, PS1, PB1); 55-inch LED Backlight LCD TV (ZL800)
  • NAND-type flash memories and solid state drives (SSD)
  • LED lighting: E-CORETM LED lighting series
  • Residential air-conditioners: RAS-13SKCV-IN, RAS-18SKCP-IN

Visitors to Toshiba’s booth will have the opportunity to see a range of environmentally conscious lifestyle products now available in India, including the PORTEGE R700 portable PC and the Power TV family.

The PORTEGE R700 is a masterpiece of compact, light weight engineering, designed for a long life, to consume less energy, to minimize use of resources, to meet the most stringent chemical management standards, and to contribute to reduced emissions of CO2. It is one of Toshiba’s most environmentally conscious laptops yet, fully compliant with all of the world’s major eco labels, including ENERGY STAR and EPEAT. All this is achieved without any compromise in performance, and this most mobile of PCs is also one of the most powerful in its class.

Power TVs are designed to deliver wide ranging environmental benefits while bringing state-of-the art LCD TVs to the widest possible audience. Care in design and manufacture starts with use of an LED panel, in the PC1 and PS1 models, that delivers significant cuts in electricity consumption and CO2, and goes on to include use of recycled plastics partly in the body. In operation, Auto View matches lighting intensity with ambient light, further saving electricity. Naturally, all Power TVs are fully compliant with the EU’s RoHS on the control of hazardous substances.

Corporate Zone

The front stage of the booth presents Toshiba Group’s environmental policies and activities and also focuses on corporate branding activities, including those involving cricket’s “living legend”, Sachin Tendulkar The Corporate Zone introduces Toshiba’s wider businesses and corporate social responsibility (CSR) activities in India.

About Toshiba’s Environmental Management

1) Toshiba Group Environmental Vision 2050

UN forecasts that the world’s population increasing by half from 2000 to 2050. The Organisation for Economic Co-operation and Development (OECD) predicts that global economic development will raise average GDP per capita 3.4 times by 2050. If these predictions come true, and if they are to be achieved in tandem with sustainable economic development and reduced environmental burdens, advances in technology and innovation must be secured in many and diverse areas.

Recognizing this, Toshiba Group has developed Environmental Vision 2050. This corporate vision envisages people living affluent lifestyles in harmonious coexistence with the Earth as the ideal situation for mankind in 2050 and seeks to promote way to realize this vision.

Throughout the product lifecycle, from manufacture and use to end of life, reuse and recycling, Toshiba Group strives to create enriched value for customers and to provide them with safer, more comfortable lifestyles. The Group also strives for harmony with the Earth by working to mitigate climate change, making highly efficient use resources and managing chemicals. These are the three pillars of its environmental management system.

2) Reducing CO2 emissions through eco products and Three Greens

International Energy Agency (IEA) figures show that if governments continue current policies, global carbon dioxide (CO2) emissions will reach 57 billion tons/year in 2050, and that average temperatures will rise by 6°C by 2050. Cutting worldwide CO2 emissions to 14 billion tons/year, 50% of the current level, demands innovative technology development on both the energy supply and consumption sides. Toshiba Group is confident that it can make important contributions on both sides, and that it can achieve them, and Environmental Vision 2050, through its program of “Three Greens”.

The Three Greens are Greening of Process, Greening of Products and Greening by Technology. Greening of Process covers initiatives to minimize environmental impacts in manufacturing; Greening of Products underpins Toshiba Group’s efforts to achieve industry-leading environmental performance in its products; Greening by Technology is a drive to spur progress in environmental technologies through, for example, development of highly efficient energy supply equipment. In each of the Three Greens, Toshiba can already point to substantial achievements, and it estimates that the products it delivers to the world under the Three Greens will help to cut CO2 emissions by 750 million tons in FY2020*.

* Notes
750 million tons of reduction in FY2020 consists of 34.8 million reduction by Greening of Products, and 714 million reduction by Greening by Technology. Energy-saving effects (CO2 emission reductions) by Greening of Products are calculated by comparing CO2 emissions from newer Toshiba Group energy-saving products that will be in use in FY2020 against CO2 emissions from earlier products that will be in the last year of their service life in FY2020.

Total CO2 emission reductions by Greening of Technology: activities are computed by multiplying the difference between the average CO2 emission coefficient per unit of power of all thermal power plants in operation in FY2020 and the CO2 emission coefficient per unit of power of Toshiba's alternative power generation sources in operation in FY2020, by the total volume of power that will be generated in FY2020.

 3) “Toshiba eco style”

In order to further accelerate its initiatives for environmental management through the “Three Greens”, to support its drive to become one of the world’s foremost eco-companies, and to emphasize its broad spectrum approach to environmental issues, Toshiba Group has established Toshiba “eco style” as its global brand for environmental initiatives.

Toshiba will achieve eco style on the global scale and in two key areas: (1) For individuals, eco-style products will create value and richer, more diverse lifestyles, while reducing impacts on the global environment; (2) For society, advances in power systems, sophisticated transmission networks and essential infrastructure systems will secure new levels of convenience, safety and security, while contributing to the realization of a greener planet Earth.



Information in the news releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement, but is subject to change without prior notice.

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