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Environmental Advertisements [Past Cases]

Environmental advertisements

Visual advertisements for environmental education and human resource development

[Image] Visual advertisements for environmental education and human resource development
Published in the Nikkan Kogyo Shimbun newspaper on March 22, 23, and 25.
Enlarge graphics

Toshiba Group published advertisements based on interviews with young employees who are engaged in or very interested in environmental activities in the Nikkan Kogyo Shimbun newspaper and Nikkei Business Publications' ecomom.

In the Nikkan Kogyo Shimbun newspaper, three employees who are participating in the Environmental School program for employees developed by Toshiba to train next-generation environmental leaders introduced their usual business activities and the environmental programs they are promoting. Also, three Toshiba eco-style leaders who are engaged in environmental awareness-raising activities within Toshiba Group reported on their activities in ecomom.

The 25th Toshiba Group Environmental Exhibition promotional website launched jointly by Nikkei Business Publications' ecomom and Toshiba Group

[Image]
Nikkei Business Publications ecomom website
(in Japanese)

To widely promote the typical products we displayed at Toshiba Group Environmental Exhibition held on June 9 and 10, we launched a website jointly with Nikkei Business Publications. We asked two housewives to make field reports on self-checkout machines and home fuel cells in order to discuss Toshiba Group's environmental initiatives from their perspective.

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FY2014

Hydrogen energy technology advertisement

[Image] Hydrogen energy technology advertisement

Toshiba Group made a TV commercial to advertise the potential of hydrogen, a next-generation energy source that is attracting public attention, along with hydrogen solutions that employ Toshiba's hydrogen energy technologies. We are also introducing H2One™, a stand-alone hydrogen energy supply system, to increase expectations for a hydrogen society.

Participating in the Earth Hour 2015 event organized by the World Wide Fund for Nature (WWF)

[Image] Participating in the Earth Hour 2015 event organized by the World Wide Fund for Nature (WWF)
Informational website

Toshiba Group participated in the Earth Hour event in which all lights are turned off worldwide at the same hour on the same day. In addition to advertising billboards in major cities, including Sendai, Osaka, New York, Paris, London, Shanghai, Hong Kong, Chongqing, Bangkok, Hanoi, Ho Chi Minh, Dubai, and Delhi, we took the initiative in turning off the lights at 35 sites around the globe to cooperate in the energy-saving activities.

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FY2013

Smart communities

In FY2013 to FY2014, Toshiba Group deploys corporate advertisements focusing on the smart community projects we are implementing in Japan and abroad in order to realize a world in which all people lead affluent lifestyles in harmony with the Earth.

One example of these advertisements is the “Lyon Toshiba smart community project,” which features initiatives to reduce environmental impacts such as CO2 emissions and make energy consumption visible through the introduction of a smart community. Another is the “Los Alamos Toshiba smart community project,” which focuses on a system to support the balance between electricity supply and demand. Through these advertisements, we communicate Toshiba's stance aiming to realize a society in which all people live comfortable lives.

[Image] “Lyon Toshiba smart community project” (TV commercial)
“Lyon Toshiba smart community project” (TV commercial)

[Image] “Los Alamos Toshiba smart community project” (TV commercial)
“Los Alamos Toshiba smart community project” (TV commercial)

Advertisement of LED light bulbs

Toshiba Group has also run TV commercials and newspaper advertisements to announce the delivery of LED lighting to New York's Grand Central Station and explain that LED lamps have a long lifespan, about ten years.

[Image] “Ten years of you and LEDs” (TV commercial)
“Ten years of you and LEDs” (TV commercial)

[Image] “Grand Central” (TV commercial) (newspaper advertisement)
“Grand Central” (TV commercial) (newspaper advertisement)

Excellent ECP Special Website

[Image] ecomom special website

A special website to introduce the enthusiasm for the development of our FY2012 and FY2013 Excellent ECPs has been opened, a tie-up advertising project with Nikkei Business Publications, Inc.

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