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Stakeholder Dialogue:

Stakeholder Dialogue in Thailand

On April 25, 2006, Toshiba held a stakeholder dialog in Thailand, the first such event we have held outside Japan. Dr. Juree Vichit-Vadakhan, President, Center for Philanthropy and Civil Society, National Institute of Development Administration, facilitated the dialog. Also taking part were four specialists in the social contribution, culture, the environment and energy issues, respectively, as well as an entrepreneur. Participants from Toshiba included Yuji Kiyokawa, then general manager, Corporate Social Responsibility Division, and presidents of Thai Toshiba Group companies. Speakers expressed their opinions concerning Toshiba Group from various perspectives.

Date April 25, 2006
Venue Bangkok, Thailand
Theme Toshiba Group's CSR activities

photo of Stakeholder Dialogue in Thailand

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Below is a part of the dialog.

Dr. Juree (facilitator):

CSR is a Western concept and is taught in MBA programs. However, there is a similar concept in the East, that of trust. Relationships based on trust between a company and its employees, business partners and suppliers are examples and you can do business based on trust even without a contract. Behind today's heightened interest in CSR are pressure, principle and profit. As Toshiba's CSR activities are based on the United Nations Global Compact, I have a great deal of empathy for Toshiba. I would like you to offer your opinions and suggestions about Thai Toshiba and Toshiba Group.

Thanpuying Sumalee:

In CSR, it is crucial that leaders take the initiative with passion and conviction. When I observe Toshiba's activities from the viewpoint of a consumer, I think Toshiba provides not only products but communicates the message that Toshiba is seeking to improve the quality of life of people in Thailand. I am impressed that Toshiba, as part of its social contribution effort, donates 0.5 baht for every fluorescent lamp purchased to The SUPPORT Foundation of Her Majesty Queen Sirikit of Thailand, a fund in preserving the local art & craft project to create additional income for the poor.

Khunying Dhipavadee:

In recent years there has been growing concern that people are tending not to cherish their own heritage, the traditions and culture of their country. In everything Toshiba Group does, it should embrace values that lead it to respect the cultures and perspectives of the countries where it operates. Regarding CSR, in addition to emphasizing trust and reliable quality, returning profits by providing products at reasonable prices is another way of contributing to society. I would like Toshiba to provide products that contribute to the enhancement of the quality of life.

Dr. Piyasvasti:

Let me comment on energy and the environment. As Toshiba Group is also a manufacturer of power generation equipment, firstly, I would like Toshiba to contribute to society through creation of environmentally conscious products in the energy field. Secondly, I would like Toshiba to develop environmentally conscious technologies for production processes and other business activities. Regarding supply of electricity, large-scale use of renewable energy, such as solar power and wind power, is still in its infancy and promotion of clean coal-fired thermal power generation and nuclear power generation would be more effective for developing countries. There is certainly room for improvement in Thailand with regard to the treatment of waste and energy saving at offices. I hope to see Toshiba become a leader with a positive influence on society.

Mr. Chok:

Over and above the pursuit of shareholder interests, a global enterprise should act in such a manner that future generations will be inspired and will have an objective. I believe doing business should involve contributing to society by pursuing an objective. Although my company isn't large or a global enterprise, I want it to set a good example in society. That is why we conduct eco-tours for youngsters so that they can experience nature and realize how important it is.

Dr. Juree (facilitator):

As described in the CSR report, Toshiba Group is conducting various CSR activities. Which field do you think Thai Toshiba Group should focus on?

Khunying Dhipavadee:

I think Thai Toshiba group should emphasize the contribution to employees. Alongside social contributions, it is crucial to contribute to employees and provide flexible working conditions, for example, by setting up a system for re-employment of people after retirement. Providing activities in which employees can get involved is an important aspect of CSR. Secondly, contribution to customers is also important. I don't want Toshiba to be obsessed with superficial matters due to competition with other companies. For example, developing products that can be used for a long time and energy-saving products are aspects of CSR. Enterprises tend to lose their identity as they become global, but a truly global enterprise is one that respects the culture, traditions and values of the countries where it operates. I would like to see Toshiba contribute to the elimination of the social disparities between countries by redistributing profits.

Dr. Piyasvasti:

Since many of Toshiba's businesses concern energy and the environment, I would like Toshiba to stress these two fields. Also, I want Toshiba to promote activities, such as waste disposal and recycling, that help solve various problems in society. I have heard that Toshiba is promoting recycling of fluorescent lamps and I hope Toshiba will expand the scope of recycling to include more and more products.

Thanpuying Sumalee:

It is very important to conduct activities with determination. Moreover, companies should spread the activities they start to society at large. In the course of my work, I have many opportunities to request companies for donations. Companies that are keen on CSR take an accommodating view toward our activities and respond positively. I think such companies will gain trust from society.

Mr. Chok:

Before introducing a new product to the market, I would like Toshiba to always consider if the product involves technological innovation or embodies new value. I want to caution against the introduction of a spate of new products just for the sake of enticing consumers to replace what they already have. By embodying the values of CSR in every product concept, for example, by indicating the recycling rate or environmental considerations concerning materials, I want Toshiba to make sure every product that consumers purchase communicates Toshiba's corporate stance on CSR.


photo of Sumalee Chartikavanij

Thanpuying Sumalee Chartikavanij
President, Thai Women Watch
(Social contribution activist)

photo of Dhipavadee Meksawan

Khunying Dhipavadee Meksawan
Permanent Secretary, Ministry of Culture

photo of Piyasvasti Amaranand

Dr. Piyasvasti Amaranand
President, Energy for Environment Foundation
(Former Secretary-General, National Energy Policy Office)

photo of Chok Bulakul

Mr. Chok Bulakul
Managing Director, Farm Chokchai Group


photo of Juree Vichit-Vadakhan

Dr. Juree Vichit-Vadakhan
President, Center for Philanthropy and Civil Society, National Institute of Development Administration (NIDA)

Listening to Opinions

photo of Kobkarn Wattanavrangkul

Kobkarn Wattanavrangkul, Chairperson, Toshiba Thailand Co., Ltd.

By listening carefully to the opinions expressed, we have been able to clearly recognize the values Toshiba Group should champion in society. From now on, we will endeavor more to contribute to the progress of society through innovation while respecting Thai culture and its values, and thus enhance confidence in Toshiba.

We Value Dialog with Stakeholders

photo of Yuji Kiyokawa

Yuji Kiyokawa, Then Corporate Executive Vice President and General Manager, Corporate Social Responsibility Division, Toshiba Corporation

As an enterprise operating globally, we want our business to be a practical expression of our respect for the cultures and customs of the countries and regions in which operate, and, for that purpose, we are eager to engage in dialog with stakeholders. We are convinced that such an approach will lead to the sustainable development of Toshiba and local communities. In addition to ongoing communication that arises between individuals, we would like to organize opportunities for dialog in order to enhance our business activities in the widest sense.

Contents and Job Titles as of April 2006